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  • The Goal

  • A Process of Ongoing Improvement - 30th Anniversary Edition
  • Written by: Eliyahu M. Goldratt, Jeff Cox
  • Narrated by: uncredited
  • Length: 11 hrs and 45 mins
  • 4.8 out of 5 stars (234 ratings)

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The Goal cover art

The Goal

Written by: Eliyahu M. Goldratt, Jeff Cox
Narrated by: uncredited
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Publisher's Summary

In this intriguing business novel, which illustrates state-of-the-art economic theory, Alex Rogo is a UniCo plant manager whose factory and marriage are failing. To revitalize the plant, he follows piecemeal advice from an elusive former college professor who teaches, for example, that reduction in the efficiency of some plant operations may make the entire operation more productive. Alex's attempts to find the path to profitability and to engage his employees in the struggle involve the listener; and thankfully the authors' economic models, including a game with matchsticks and bowls, are easy to understand. Although some characters are as anonymous as the goods manufactured in the factory, others ring true. In addition, the tender story of Alex and his wife's separation and reconciliation makes a touching contrast to the rest of the book. Recommended for anyone with an interest in the state of the American economy.

©1984 Original material © 1984, Revised 1986, 1992, 2004, 2014 Goldratt1 Ltd. "Standing on the Shoulders of Giants" © 2008 Eliyahu M. Goldratt. (P)2014 (p) 2014 Goldratt1 Ltd.

What listeners say about The Goal

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  • TKP
  • 2020-05-28

Very Nice

Wow. Great production quality. Good pace of explanations. I couldn't put it down. Fifteen words.

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the full experience

this book has fantastic content and even better audio book. not one part of this book is bad.

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First audio book. Amazing read.

This is my first audio book and I was amazed.

The story that was told touched many areas including setting goals and teamwork.

This book is best for any manager, business or even normal person trying to improve anything in life.

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Great book with great lessons

This book is great. I listened to it as part of my MBA. Valuable lessons contained in the book for manufacturing environments

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Best story telling format for a non-fiction book

This is the first time I read (heard on Audible) a non-fiction book that narrated as a story. I thoroughly enjoyed it. The narration is excellent and very dramatic, almost like watching a movie. The concept covered in the books is rather old, understandably. But it may have been revolutionary when it may be come out. But this way of narrating complex non-fiction topics should be used more often.

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One of my faves this year

Excellent book and so well narrated. You get caught up in the story and the scenarios and learn as you’re experiencing the challenges and opportunities within the book. Incredible.

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Love it

A classic business novel and voices well done! I would recommend to all business student to listen to it.

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  • Kat
  • 2021-03-28

great business book

this book was higjly recommended. I wasn't sure what to expect, but I found this book very informative and interesting.

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Very Informative

You'll definitely learn from this book. The author attempts to deliver his teachings in a story format, but it just doesn't translate so smoothly. That being said, the topic isn't exactly destined for a Best Sellers list for a thriller.

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New manager?

Easy to listen too and relateable issues in the story at work to solve problems. Would recommend to others. The end is kinda dry but good information.

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