Want to predict what your customers want to buy without them having to tell you? Want to accurately forecast sales trends for your marketing team better than any employee could ever do? Designed for the tech novice, this book will break down the fundamentals of machine learning and what it truly means. You will learn to leverage neural networks, predictive modelling, and data mining algorithms. Machine learning isn’t just for scientists or engineers anymore. It’s become accessible to anyone, and you can discover it’s benefits for your business.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

In The Nuclear Effect, Scott Oldford shows you how to scale a profitable, multimillion-dollar business and keep the money you make. By following Scott’s six pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.   

This is a business audiobook. It has been written for business owners, business leaders, marketing strategists, entrepreneurs, and any other person running business operations. It explains the concept of data science as simply as possible while merging it with the business world. It delves further into data mining, artificial intelligence, machine learning, and web mining as well. It also explains a few concepts of data analytics such as regression analysis, association rule mining, and social network analysis.

Based on six years of research, Harvard Business School Professor Thales Teixeira shows how and why industries are disrupted and what established companies can do to respond - as well as what potential start-ups must master if they hope to gain a competitive edge. 

Emotional Intelligence is a handbook on all things that you may have questions about regarding your emotional quotient, or EQ. It explores the various aspects of EQ from why we have emotions to why we need them. It explains why emotional intelligence might get you further in life than IQ without necessarily diminishing the very important role played by book smarts in your life. It goes further to bust the popular myths about emotional intelligence that exist, allowing you to distinguish the truths from the misconceptions.  

Enhance your logic, reason, judgment, and wisdom. Increase your ability to create concise and reasoned arguments using data and evidence to get a genuine conclusion. The Systems Thinker: Analytical Skills aims to raise the level of your mental performance by focusing on the fundamentals of how to use your mind effectively.

The data your company generates is enormously valuable. But without the right strategy, you’ll never unlock that value - and you might even put your company at risk. Data Leverage is the first comprehensive book on the exploding opportunity of corporate data partnerships. The authors, Christian and Jay Ward, are experts - a business strategist and a lawyer who, together, have executed hundreds of deals.  

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.

Artificial intelligence is radically altering the digital marketing landscape. But if you’re a PPC professional, there’s no need to panic. Former Google AdWords evangelist Frederick Vallaeys understands what’s coming next, and with his expert guidance you’ll not only survive, but you’ll also thrive in tomorrow’s AI world. Human intuition and creativity will always be essential components of successful marketing. Listen to Digital Marketing in an Artificial Intelligence World, and in no time at all you’ll be leveraging AI, not competing with it.