ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your book delivers the goods? In this episode of The Entrepreneur to Author Podcast, your host and bestselling author Scott MacMillan discusses the 3 key monetization strategies entrepreneurs should focus on to deliver business results from their book. Episode LinksEntrepreneur to Author™ Select membership Contactentrepreneurtoauthor.comgrammarfactory.comscott@grammarfactory.comScott on LinkedIn: linkedin.com/in/scottmacmillan/Scott on Instagram: @scottamacmillanScott on Twitter: @scottamacmillanScott on Medium: @scottamacmillan