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Publisher's Summary

Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt... does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. So being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing.

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets - like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2014 Ann Handley (P)2014 Audible Inc.

What members say

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  • Overall
    3 out of 5 stars
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    1 out of 5 stars
  • Story
    5 out of 5 stars
  • Ann F. Bauer
  • 2015-11-12

Great writing, good story, TERRIBLE narration

What disappointed you about Everybody Writes?

The information is GREAT, but the gal who narrates it terrible. She over-enunciates, reads super slowly and has zero personality. I highly recommend you just buy the hard copy.

Who would you have cast as narrator instead of Cynthia Barrett?

Perhaps the author, who seems to have a great personality.

What reaction did this book spark in you? Anger, sadness, disappointment?

Like I said, the info is great, but listening to the narrator made me want to rip my eyeballs out...or just fall asleep.

9 of 9 people found this review helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    2 out of 5 stars
  • Customer
  • 2015-02-11

Seriously awful voiceover ruined it for me

Would you try another book from Ann Handley and/or Cynthia Barrett?

Unsure at this point

What could Ann Handley have done to make this a more enjoyable book for you?

Used a better voice talent, as well as getting to the point much quicker instead of repeating over and over about what she WILL be covering later in the book. Seems ironic given the topic of the book.

Would you be willing to try another one of Cynthia Barrett’s performances?

No way

7 of 9 people found this review helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Bruce Derflinger
  • 2014-12-19

So much data I'll have to buy the hardcopy

Ann Handley's book is a major reference guide to online communication and content management. The only problem is that she is constantly tossing out cites or references that I didn't have time to write down. This really is a root point from which your understanding and knowledge in this field can grow.

Books like this can live or die on the abilities of the reader. Cynthia Barrett is the reader you would want if you were to pen a book like this. The sparkle in her voice keeps you uplifted and interested through out the book, hers is a very special talent. After listening to her read this book, I think she could read the NY phone book or chant the Bronx Yellow Pages and have you singing along with her.

9 of 12 people found this review helpful

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    1 out of 5 stars
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  • Mitchell
  • 2017-01-03

Narration..I can't even...

What could have made this a 4 or 5-star listening experience for you?

Non-shit lady that can read

What could Ann Handley have done to make this a more enjoyable book for you?

Non-shit lady that can read

What didn’t you like about Cynthia Barrett’s performance?

Shit lady that can't read

What character would you cut from Everybody Writes?

The shit lady who can't read

Any additional comments?

Shit lady can't read

6 of 8 people found this review helpful

  • Overall
    2 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars
  • maverickny
  • 2014-12-30

Dreadful voiceover spoilt this excellent book

This book wasn’t for you, but who do you think might enjoy it more?

Women into unicats and unicorns

What do you think your next listen will be?

Steven Pressfield, his mellow voice is soothing

How could the performance have been better?

Different person doing the voiceover would have made a huge difference.

I lasted less than 5 mins of the breathless screechy drone, it was like nails on a chalk board. The narrator was sadly the worst I've come across on Audible -- so disappointed! Spoilt the experience and anticipation completely.

You didn’t love this book... but did it have any redeeming qualities?

I'm going to buy the book and read that instead, having glimpsed the book in a store it looked a pretty good read and have followed Ann Handley's excellent blog for a while.

Any additional comments?

Read the book and skip this audio recording. Was disappointed my money was wasted :(

13 of 18 people found this review helpful

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    4 out of 5 stars
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    1 out of 5 stars
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    3 out of 5 stars
  • Amanda
  • 2016-03-01

Narration of the books really ruins it

Any additional comments?

The narration of this book is really unpleasant. I would way rather listen to a book written by the narrator anyday. The performance of this book is so sterile and fake sounding. There is no life in the reading what so ever. I'm not sure weather its a good book or not because I could not get past the narration.

1 of 1 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars
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    2 out of 5 stars
  • Albert R. Bell
  • 2019-05-16

Good blog writing resource that's better as a book

Lots of list, URLs and reference rules that in an audio book are hard to go back to.

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    4 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars
  • Utilisateur anonyme
  • 2019-04-10

A very informative book

There were many aspects covered and given concrete suggestions of what can be done. Some sections for people who don't write in english were not relevant.

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    5 out of 5 stars
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    3 out of 5 stars
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    5 out of 5 stars
  • Alvaro C.
  • 2019-03-17

Thorough class on online writing!

I recommend you accelerate the speed to 1.2x and download the Kindle version for the long valuable lists of resources given

  • Overall
    1 out of 5 stars
  • Teresa
  • 2019-01-07

O k, for office people, maybe

This was extremely disappointing. Boreing and the narration was flat. I could even finish it.