Listen free for 30 days

  • From .com to .profit

  • Inventing Business Models that Deliver Value and Profit
  • Written by: Nick Earle, Peter Keen
  • Narrated by: Eric Conger
  • Length: 3 hrs and 4 mins

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
From .com to .profit cover art

From .com to .profit

Written by: Nick Earle, Peter Keen
Narrated by: Eric Conger
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $16.63

Buy Now for $16.63

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over. As the new economy rapidly becomes the only economy, Internet companies must learn how to create sustainable value if they're going to survive. This book provides the solid business basics companies need to move from the old era of .com to the next era of .profit.Nick Earle, the driving force behind Hewlett-Packard's worldwide Internet strategy, and Peter Keen, a visionary in the world of business and technology, have been anticipating online trends and communicating them to managers for over twenty years. Here they team up to forecast the future of Internet commerce and to lay out the six key imperatives that will determine the difference between successful and unsuccessful e-business in the coming decade.

Earle and Keen show managers how to perfect the logistics, cement the relationships, build the brands, transform the capital and cost structures, harmonize the sales channels, and provide the services that are crucial to delivering both value and profits on the Web.

Using examples from HP and other top companies around the world, the authors go beyond Internet hype to lay out strategic action in the key areas of technology, finance, and marketing. In the process, they provide all the useful information, timely insights, and practical advice managers need to build business plans for the new economy that really work.

©2000 Jossey-Bass, Inc. Published by arrangement with John Wiley & Sons, Inc. (P)2000 Penton Overseas, Inc.

More from the same

What listeners say about From .com to .profit

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.