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Go for No!

Yes Is the Destination, No Is How You Get There
Narrated by: Richard Fenton
Length: 1 hr and 33 mins
Categories: Business & Money, Sales
4.5 out of 5 stars (31 ratings)

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Publisher's Summary

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success.

Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there. But this house doesn't belong to just anyone! It belongs to him...a wildly successful, 10-years-in-the-future version of the person he could become if he learns to overcome his self-limiting beliefs and overcome his fear of failure.

Through the dialogue of the two main characters, the authors have fashioned an entertaining story to present the key concepts essential to sales success. Listeners learn:

  • What it takes to outperform 92 percent of the world's salespeople
  • That failing and failure are two very different things
  • Why it's important to celebrate success and failure
  • How to get past failures quickly and move on
  • That the most empowering word in the world is not yes...it's NO!

Written to be intentionally short and to the point, Go for No! is a quick, fun listen with valuable lessons that can change the way you think, sell, and live!

©2000-2014 Richard Fenton (P)2004-2014 Richard Fenton

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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    5 out of 5 stars

very interesting, short but very helpful!!

a good audio book, it's ont a sales method book but a way or thinking! ! easy to listes even for a french canadian!!

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    5 out of 5 stars
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  • Andrew Stotz
  • 2015-05-21

Awesome

Straight to the point, been selling for years and this opened up a new world!

7 of 7 people found this review helpful

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  • lindsey
  • FRANKFORT, KY, US
  • 2016-04-06

Eye opener!

This book has definitely opened my eyes. I should not be afraid of the word No. I am on my way to great things.

5 of 5 people found this review helpful

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  • pat
  • Mesa, AZ
  • 2015-05-28

Most definitely "Outside the Box" thinking.

What made the experience of listening to Go for No! the most enjoyable?

Listening to "Go for No" gives one a whole new perspective on selling. With the accepted way of thinking "Go for numbers you will get your quota", it holds one back from their best. Getting a set amount of "NOs" pushes one beyond the bare minimum and settling for just meeting your quota.

What did you like best about this story?

It was very easy to listen to.

Any additional comments?

One of the better books on selling. Gives one a whole new perspective on getting a NO. It takes the pressure off of talking to a prospective customer.

6 of 7 people found this review helpful

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  • Jaime Vizcarrondo
  • 2016-04-07

Yes!

This was the book I needed. After finishing it, I imagined myself meeting the future me, then the past me, and I understood it. I think if I was the future me, I'd hug me too. Great imagination used and it'll fire you up!

2 of 2 people found this review helpful

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  • Elexus
  • 2015-05-29

love the lesson to be learned

stick with it. the first third of the book is hard to follow and made me want to put it down but you hit that ahha moment and it was all necessary! lesson kicks ass

8 of 10 people found this review helpful

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  • Jeshanah
  • 2015-05-28

Good Stuff!

Short, sweet, and to the point. This book makes you see things differently in a simple, yet powerful way!

4 of 5 people found this review helpful

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  • Clay Williams
  • 2019-03-09

one of my best reads yet!!!

I dont usually write reviews but this book was one of the best motivational books I've read in along time..

1 of 1 people found this review helpful

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  • Tyson
  • 2017-03-13

Not What I expected

What could have made this a 4 or 5-star listening experience for you?

More information

What do you think your next listen will be?

not sure

What did you like about the performance? What did you dislike?

performance was fine just didn't have much content. But I guess with only an hour of listen time what can I expect.

You didn’t love this book... but did it have any redeeming qualities?

It had a couple of suggestions that were good

1 of 1 people found this review helpful

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  • Cheryl
  • 2016-04-04

great read

This was a fast and easy read. Well easy Listen I should say. I would read it again and recommend it to others

1 of 1 people found this review helpful

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  • Carolyn
  • 2016-04-01

great motivation through a great parable

love hearing advice and cites to success told through story. loved it! recommending it to all my staff.

1 of 1 people found this review helpful