• HALO Talks: Elevating Wellness

  • Written by: Pete Moore
  • Podcast
HALO Talks: Elevating Wellness cover art

HALO Talks: Elevating Wellness

Written by: Pete Moore
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  • Summary

  • Learn from top entrepreneurs and seasoned business owners in the HALO (Health, Active Lifestyle, Outdoor) sector how to optimize your business success. With host Pete Moore, Founder and Managing Partner of Integrity Square.
    Integrity Square-2023
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Episodes
  • Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski

    Episode #488: Crafting a Profit Center with Private Label Products-Insights from Radz Zalewski
    Apr 18 2024
    Radz Zalewski, an astute entrepreneur with a passion for fitness and branding, is all about transforming how gyms create and maintain their connections with members. Recognizing the pivotal role that supplements and apparel play in establishing a gym's identity, he holds a firm belief that every individual wearing a gym’s shirt not only promotes the brand but also strengthens the communal bond. His approach targets missed opportunities for brand connection by ensuring that members endorse their gym with pride, clad in merchandise that resonates with their lifestyle. As far as supplements? They're critical because they're consumable . . . people keep coming back. Radz likens them to an entry point to having a much larger wellness conversation. He acknowledges that an astonishing 85% of gym-goers engage with some form of supplementation, highlighting the necessity for gyms to offer education and seamless access to purchasing. Radz's vision extends beyond the retail aspect, as he advocates for integrating comprehensive nutrition programs and meal planning services into the gym experience. His perspective definitely challenges the status quo, moving towards a time where facilities are seen not just as places to exercise but as a total health solution. On the evolution of his company he states, "Originally it was just. . .let's build retail programs for gyms. And it was more along the lines of supplements and apparel. Basically order 100 units and keep them at the gym. That worked for some locations, but then we got into helping them create a proprietary done-for-you-online store where you don't have to do anything, and you have one monthly subscription cost. That changes the game for them and makes your retail into a true profit center." Key themes discussed Focused on niche supplement products for health.Individuals must represent and diversify their brand.Background, passion, and executed business plan success.Creating perfect customer avatar, gym owner's goals.Serious consideration for the quality of product. A few key takeaways: 1. Radz emphasizes the potential of gyms as not just fitness centers but also as retail outlets. His approach targets gym owners who view their business as a long-term career and are eager to invest in creating additional revenue streams beyond monthly memberships. 2. Zalewski's company helps gyms create their own branded supplements and apparel by handling the entirety of the online retail process, from store hosting to product fulfillment. This enables gyms to focus on fitness while still benefiting from retail revenue without the burden of inventory management. 3. Their offerings are designed to make it easy for gym owners, requiring minimal effort on their part — they simply provide a logo to have a fully functioning online store set up. This model aims to convert members into customers, increasing each customer's value to the gym. 4. Zalewski believes the key success factor is how well gym owners can market their brand within their established community. The gyms that actively promote their in-house products and adopt a strong branding message are the ones that vastly benefit from this additional revenue channel. 5. Zalewski discusses how his frustration with the complex and under-regulated supplement market led to a more straightforward solution for gym owners. His business focuses on health and efficiency, creating a simple, ethical alternative for fitness entrepreneurs to offer quality supplements and branded merchandise to their members and feel good about doing so! Click here to download transcript. Resources: Radz Zalewski: https://www.linkedin.com/in/radzimir-zalewski-81905611/ Affiliate Supps: https://affiliatesupps.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    28 mins
  • Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner

    Episode #487: PowerBox 360-A Fusion of Nightclub Vibe and Immersive Workouts with Lauren Brenner
    Apr 9 2024
    Lauren Brenner is the innovative mind behind the groundbreaking fitness concept, Powerbox 360—a fusion of an immersive nightlife energy vibe with a killer workout. Brenner's concept transports participants into a 360 degree panorama of pulsating visuals and heart-pounding beats reminiscent of an electrifying club environment. Her vision extends beyond "just" the workout though. She aspires to transform attendees from passive onlookers to dynamic players in their fitness journey. With a fierce commitment to holistic well-being, Lauren's revolutionary workout experience is crafted not just for the body, but also the mind and spirit. Her program promises an engaging workout that pushes boundaries and blurs the lines between entertainment and personal betterment, making her a true innovator in the sphere of immersive fitness. As a driven entrepreneur herself, on the importance of building a brand Brenner states, "When you own your own business and you're a type A personality, you wanna be in it. You wanna feel it. You want the energy . . . it's very, very important to to hold on to the integrity and quality of your brand." Key themes discussed Nightclub setting with 360-degree immersive content.The moment of inspiration for PowerBox 360 during the early days of COVID.The challenge of finding and retaining talented instructors.Perspective on building a strong local community through business collaborations.The importance of creating a brand community among clients, not just instructors.The shift in focus from vanity and weight loss to mental health and holistic wellness.The uniqueness of offering personalized temperature control in a group workout setting. A few key takeaways: 1. Brenner shared her journey from Wall Street trader to fitness entrepreneur, highlighting her pivot from founding the Pure Power Boot Camp to keynote speaking and, most recently, creating PowerBox 360. Her story is one of adaptation and innovation, particularly in response to the fitness industry's changes and her own life circumstances. 2. Brenner emphasizes the program's goal of enhancing performance not just physically but also mentally and spiritually, with a focus on injury prevention and longevity. 3. Lauren stresses the significance of community, both within the PowerBox 360 client base and through partnerships with other local businesses. She advocates for a collaborative approach to local commerce and fostering a supportive network that enhances the customer experience while promoting mutual growth. 4. Brenner reflects on the evolution of the fitness industry, noting changes in instructor loyalty and the emerging norm of fitness professionals working across various platforms rather than exclusively for one brand. She predicts that this may eventually cycle back to a more brand-focused approach to staffing. 5. The podcast concludes with Brenner outlining her vision for PowerBox 360's expansion, which includes targeting the hospitality industry and offering customizable individual experiences within a group setting. She aims to create a brand that offers a high-end, personal training experience on a national and international scale, leveraging the unique features of the PowerBox 360 concept. Click here to download transcript. Resources: Lauren Brenner: https://powerbox360.com/team/ PowerBox 360: https://powerbox360.com/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    22 mins
  • Episode #486: The Pickleball Clinic and Beyond: With Co-Founders Aaron Reznik and Matt Slowinski

    Episode #486: The Pickleball Clinic and Beyond: With Co-Founders Aaron Reznik and Matt Slowinski
    Apr 2 2024
    Matt Slowinski, a college junior when the pandemic struck, found himself at a crossroads along with his friend Aaron Reznik. With their academic lives interrupted and traditional internships inaccessible, Matt turned to his long-standing passion for tennis as a way to fill his time. For years, he and Aaron had coached private tennis lessons during the summer break. As they sought to shape their uncertain futures, Matt's entrepreneurial nature shone through. Leveraging his skill on the court, he suggested the idea of hosting a tennis clinic. With Aaron's marketing acumen behind them, they curated their client base and launched First Serve Tennis. This not only allowed Matt to nurture his love for the sport but also provided an avenue for professional growth during a time when opportunities seemed scarce. Matt and Aaron's journey, punctuated by adaptability and ingenuity, illustrates how they turned a period of global upheaval into a chance to further both their passion and careers in an unexpected, but highly successful, way. They discuss their entrepreneurial experiences, the challenges of managing multiple sports academies, and their perspectives on the future of the pickleball industry. When it comes to community engagement and getting started, Reznik states, "We put together 3 clinics a day for little kids . . . 5 to 9 year olds, 10 to 13 year olds, and high schoolers. So between the hours of around 10 and and 4 PM, we were out there on the courts teaching clinics to these group of kids, maybe 6 to 15 at a time. And then we both realized, 'Alright . . . people love this. We're doing really well at this. We enjoy it. We love it.'" Key themes discussed Tennis lessons turned successful business during COVID.Low-cost tennis academy grows and expands organically.Evaluate time spent, prioritize for maximum return.Pro players, coaches, clinics, and memberships offered.Uncertainty surrounds investment in pro pickleball.Workout recovery products becoming essential for gyms.Pickleball brings people together and gives purpose. A few key takeaways: 1. Aaron Reznik and his co-founder, Matt, got into pickleball without anticipating how significant it would become. They started playing the sport and became addicted, eventually leading to a transformation in their lives. 2. Aaron and Matt ventured into the world of sports academies, primarily focusing on tennis and pickleball. They started with low overhead business models for their academies and reinvested their profits into marketing, courts, and coaches. 3. They initially operated with a handshake agreement before formalizing their partnership as 50-50 owners. They haven't sought outside investment for their ventures, preferring to reinvest their own profits back into the business. 4. Aaron emphasized the growth potential in catering to the 95-99% of pickleball players who are largely unaware of professional pickleball. They see the most potential in engaging recreational players and providing value to the community through their academies and media outlets. 5. The surge in pickleball injuries may be attributed to new players who play excessively without understanding proper recovery techniques. Despite this, the sport has been transformative for many individuals, providing social connections and combating loneliness. Click here to download transcript. Resources: Aaron Reznik: https://www.linkedin.com/in/aaronreznik/ The Pickleball Clinic: https://www.linkedin.com/in/aaronreznik/ Prospect Wizard: http://www.theprospectwizard.comPromotion Vault: http://www.promotionvault.comHigherDose: http://www.higherdose.com Connect With Us: Instagram: https://www.instagram.com/thehaloadvisors/?hl=en Facebook: https://www.facebook.com/Integritysquare YouTube: https://www.youtube.com/@halotalks LinkedIn: https://www.linkedin.com/company/integrity-square/ Website: https://www.halotalks.com Loved this episode? Leave us a review and rating here: www.ratethispodcast.com/halotalks and don't forget to check out the HALO Academy for Executive Education opportunities.
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    27 mins
Economics Hygiene & Healthy Living
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