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Publisher's Summary

New from the best-selling HBR's 10 Must Reads series.

To innovate profitably, you need more than just creativity. Do you have what it takes?

If you listen to nothing else on inspiring and executing innovation, listen to these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you innovate effectively.

Leading experts such as Clayton Christensen, Peter Drucker, and Rosabeth Moss Kanter provide the insights and advice you need to:

  • Decide which ideas are worth pursuing
  • Innovate through the front lines - not just from the top
  • Adapt innovations from the developing world to wealthier markets
  • Tweak new ventures along the way using discovery-driven planning
  • Tailor your efforts to meet customers' most pressing needs
  • Avoid classic pitfalls such as stifling innovation with rigid processes

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series:

  • HBR's 10 Must Reads: The Essentials
  • HBR's 10 Must Reads on Communication
  • HBR's 10 Must Reads on Collaboration
  • HBR's 10 Must Reads on Leadership
  • HBR's 10 Must Reads on Making Smart Decisions
  • HBR's 10 Must Reads on Managing Yourself
  • HBR's 10 Must Reads on Strategic Marketing
  • HBR's 10 Must Reads on Teams

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

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  • Overall
    4 out of 5 stars
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    2 out of 5 stars

Sounds like it’s Narrated by a computer

Whoever narrated chapter 7 sounds like a computer and I will not listen to anything narrated by them again

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  • Shannon K. Holt
  • 2016-03-07

Excellent for corporate America, ok for startups

For anyone at mid to large organizations, this is an excellent book with strategies and tactics to help move the ship and make change happen. It is useful for startups too.

1 of 1 people found this review helpful

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    1 out of 5 stars
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  • Lesley
  • 2018-05-04

poor piece

underwhelming relative to other hbs materiall. at best, relative to mega cos only. not recommended.

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    2 out of 5 stars
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    3 out of 5 stars
  • Dave T
  • 2018-01-18

Some good ideas sprinkled in a BORING listen

OK, the content in some of the 10 is pretty strong and thought provoking. The readers drone on with seemingly no investment in the content - it might not be their fault - imaging reading someone else's term paper - someone with some solid ideas about innovation, but probably who hasn't actually done it. Very disappointing. While I got some good ideas, I just couldn't get through it. I'm returning the book.

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  • Anonymous User
  • 2017-12-12

Good information, dry delivery

Good information, dry delivery. The narrators could have been better. It was hard to stay focus while listening.

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  • dave w.
  • 2016-12-09

loaded with great ideas

in general, there are tons of brilliant ideas in this work. the concept that IRR and DCF bias organizations away from innovation is powerful. Clayton M. Christensen and Peter Drucker are both great in here. -1 point on story just because there is a lot of frivolous MBA speak--obtuse jargon for simple concepts--which smacks of pseudoscience and detracts from the credibility of some of the authors. but I still recommend it!

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  • Reid
  • 2016-08-22

Amazing

This book is well thought out and presented
Stories fit together to promote innovation thinking and its value.