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Publisher's Summary

Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. 

When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how-to book of its kind" (Music Connection), it inspired thousands to stop waiting around for that "big break." Now trusted as the leading expert for "do it yourself" artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

©2016, 2020 Ari Herstand; Foreword copyright 2017 by Derek Sivers (P)2019 HighBridge, a division of Recorded Books

What listeners say about How to Make It in the New Music Business, Second Edition

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  • Anonymous User
  • 2020-10-16

Every single musician needs to read this

The definitive friendly guide to understand music bussines elemental concepts and what makes a real musician to make it. Love how Ari open the panorama to get ready for the new and future industry but also really solid advice. Totally worth it.

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  • Daniel Thomas
  • 2020-01-22

So well done !

This book is amazing ! So well done and informative . The holy grail for musicians . Ari speaks clear and is funny too. This is easy to digest and makes you wanting to listen to more !

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  • Agatha Altarovici
  • 2020-01-05

This is the Bible for any Musician

Not only I have read this book but I have recommended it to so many musician friends who have been super grateful ! This is a must if you need any kind of help promoting your music. MUST HAVE !

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  • Anonymous User
  • 2021-04-02

Thanks so much

The amount of information that is practical and immediately applicable to anyone's music career is stunning. Ari, hats off to you brother. I'm going to look to this book as an ongoing guide as I try and get my music out there. Thank you so much.

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  • Amazon Customer
  • 2021-03-09

Inspiring and informative 👏

Amazing, all you need really to get a plan and get started, I am buying the physical copy for reference

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  • Cristina Mackey
  • 2021-01-24

Thank you Ari

Cristina Mackey here, thank you so much for this book. Although I am not in a band, I am a solo artist, independent artist, and this really gave wonderful direction.