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Publisher's Summary

Hailed as an "indispensable" guide (Forbes), How to Make It in the New Music Business returns in this extensively revised and expanded edition. 

When How to Make It in the New Music Business hit shelves in 2016, it instantly became the go-to resource for musicians eager to make a living in a turbulent industry. Widely adopted by music schools everywhere and considered "the best how-to book of its kind" (Music Connection), it inspired thousands to stop waiting around for that "big break." Now trusted as the leading expert for "do it yourself" artists, Ari Herstand returns with this second edition, maintaining that a stable career can be built by taking advantage of the many tools at our fingertips: conquering social media, mastering the art of merchandising, embracing authentic fan connection, and simply learning how to persevere. Comprehensively updated to include the latest online trends and developments, it offers inspiring success stories across media such as Spotify and Instagram. The result is a must-have for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

©2016, 2020 Ari Herstand; Foreword copyright 2017 by Derek Sivers (P)2019 HighBridge, a division of Recorded Books

What listeners say about How to Make It in the New Music Business, Second Edition

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  • Overall
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  • Anonymous User
  • 2020-10-16

Every single musician needs to read this

The definitive friendly guide to understand music bussines elemental concepts and what makes a real musician to make it. Love how Ari open the panorama to get ready for the new and future industry but also really solid advice. Totally worth it.

3 people found this helpful

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  • Daniel Thomas
  • 2020-01-22

So well done !

This book is amazing ! So well done and informative . The holy grail for musicians . Ari speaks clear and is funny too. This is easy to digest and makes you wanting to listen to more !

2 people found this helpful

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  • Agatha Altarovici
  • 2020-01-05

This is the Bible for any Musician

Not only I have read this book but I have recommended it to so many musician friends who have been super grateful ! This is a must if you need any kind of help promoting your music. MUST HAVE !

2 people found this helpful

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  • Dana Benedict
  • 2022-03-31

Wish it came with a PDF

Only thing missing is a PDF of the glossary. That would’ve been really helpful otherwise it’s a very informative book and I’m glad that I purchased it.

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  • Dave K
  • 2021-11-30

Okay, but best for live bands/artists

There is a fair amount of decent advice in here, but the book is squarely targeted at live, gigging artists (especially bands). Even the sections about Internet marketing, building a fan base, and album release strategies focus on how to best leverage these in regards to touring.

If you're looking for best strategies for music release and promotion but have no intention of touring or performing live, then I'd skip this book.

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  • Carl Thornton
  • 2022-06-12

very good information

His tone of voice threw me off sometimes but the content was very valuable

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  • Gibby Siler
  • 2022-06-01

Great but weird to navigate

The book is great and helpful but the chapters list on my phone didn’t have the right times for the chapters so it was weird knowing where I was lol but great book

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  • Jamie Ellis
  • 2022-04-08

This is a GREAT BOOK

I am E-Dav.. A struggling Artist trying to find out how to navigate the music industry and start making money from my craft. This book is the guide was looking for. Thank you for this amazing content.

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  • Amazon Customer
  • 2022-04-06

Wealth of information!!!

While much of the information doesn't apply to my specific situation as a classical pianist, there is such a wealth of information here in regards to all things internet related, that it is hugely useful! I am appreciative and very impressed with the amount of knowledge Ari has about all areas of the industry, and will be referencing this book for years to come. Thanks Ari!

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  • Lou Lollio
  • 2022-01-11

Thanks for your hard work. Lou Lollio

Thanks for your hard work. It is helpful for getting a feel of the overall industry. Lou Lollio