• Judd Borakove on Top 5 Go-To-Market Challenges

  • Mar 10 2023
  • Length: 28 mins
  • Podcast
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Judd Borakove on Top 5 Go-To-Market Challenges

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  • Summary

  • You don't have a sales, marketing, customer success, or product problem. You have a Go-To-Market problem. Recognizing this requires a shift in mindset: you must operate together.

    So if you are part of sales, marketing, product, customer success, or executive leadership, unite your teams around go-to-market. Use it as the catalyst, celebrate it together, and your business will flourish.

    In this episode of Behind the Growth, Judd Borakove, the chief growth and community officer at GTM Partners, joins our host Mudassar Malik to discuss what go-to-market (GTM) is, who owns it, its top five challenges, the new motions, and the CAT framework.

    Key Takeaways:

    - Go-To-Market is hard…but a great unifier as well
    - There isn’t a company out there that has all of GTM on lock
    - The CMO or CRO may implement GTM, but its true owner is the CEO
    - Struggling to articulate your value (ROI) is resulting in customer churn
    - The CAT Framework is one of the most important components of GTM


    Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.
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