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Lead with a Story

A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Written by: Paul Smith
Narrated by: A. T. Chandler
Length: 10 hrs and 51 mins
Categories: Business & Money, Careers
3 out of 5 stars (2 ratings)

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Publisher's Summary

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers". 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives". Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Lead with a Story contains both ready-to-use stories and how-to guidance for listeners looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help:

  • Define culture and values
  • Engender creativity and innovation
  • Foster collaboration and build relationships
  • Provide coaching and feedback
  • Lead change
  • And more

Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives listeners the guidance they need to deliver stories to stunning effect.

©2012 Paul Smith (P)2013 Audible, Inc.

What members say

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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  • Story
    5 out of 5 stars

Compelling!

This book proves we've so many great stories to tell. Stories can covey messages, provide encouragement, or drive people to action in any way - help people remember the message.
Lead with a Story is an interesting read with over 100 already made stories inter-weaved to throughout the chapters. very inspirational on many levels!!

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  • Overall
    3 out of 5 stars
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  • review
  • 2016-12-05

Not what i expected

I had expected this book to deconstruct the elements of storytelling as they relate to business. Instead, the author offers a variety of stories to use in specific business situation. This book is a "what to say," not a "how to say it," guide.

17 of 17 people found this review helpful

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    3 out of 5 stars
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    3 out of 5 stars
  • M. Vasquez
  • Oakton, VA USA
  • 2015-04-12

Good but less P&G stories would be better

I like most of the stories but too many were focused on P&G. I understand that is where he worked but this book would be better if he changed out have the P&G stories for other companies.

7 of 7 people found this review helpful

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    2 out of 5 stars
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    1 out of 5 stars
  • Sarah
  • 2014-10-11

Proctor and Gamble Saves the World!

What could have made this a 4 or 5-star listening experience for you?

The idea of the book was fine...but I wish the author would have done more research on other industries. There were so many Proctor and Gamble stories that it felt more like an unabashed commercial for the company than it did a true informational read. It was distracting.

What was most disappointing about Paul Smith’s story?

I wonder if Proctor and Gamble sponsored the book (did the author receive money from them to write the book)?

You didn’t love this book... but did it have any redeeming qualities?

A later chapter on general tips for how to write stories

15 of 16 people found this review helpful

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  • Alinutza
  • NYC
  • 2013-07-21

Started well - couldn't go past half mark

This book wasn’t for you, but who do you think might enjoy it more?

People looking for general life advice

What was most disappointing about Paul Smith’s story?

I wish it would continue helping me developing stories instead of giving me life advice

How could the performance have been better?

Continue with practical advices like it started throughout the book, not only in the first half

21 of 23 people found this review helpful

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    4 out of 5 stars
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  • A. Yoshida
  • 2013-06-16

Provided stories to use in business

What made the experience of listening to Lead with a Story the most enjoyable?

The book follows its own advice. It engages the reader with stories and gives steps on using the stories for business. Although the title indicates it's also about crafting your own stories, there wasn't much emphasis on that. It's a good listen, you can see the value of storytelling... how it can motivate people to actions.

20 of 23 people found this review helpful

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    5 out of 5 stars
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  • Alejandro G.
  • 2015-04-07

Start telling stories

Stories are a perfect match for my business. I'm in network marketing so all I get paid for is by telling stories of my customers and business partners. After listening to this book I found out there's two kinds of story tellers in the world: those who tell stories and those who get paid for telling stories!

4 of 4 people found this review helpful

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    5 out of 5 stars
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  • Z Turlington
  • Lithia Springs, Georgia
  • 2016-02-13

Great way to improve business relationships

This book was excellent. There were several insightful stories that I plan to use personally. I am sure this book will change how I begin my presentations and meetings.

3 of 3 people found this review helpful

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    4 out of 5 stars
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  • Joshua
  • 2015-02-25

loved it

the presentation was very good and made it an entertaining read. the book was very useful for learning how to illustrate stories in a business setting and provided plenty of good ideas to empower readers to tell their own stories

2 of 2 people found this review helpful

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  • Helena Josue
  • USA
  • 2017-10-29

Great ideas and very practical application.

The book has great ideas about achieving accomplishment with the help of telling stories.
Easy to read and get inspiration.

1 of 1 people found this review helpful

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  • Adriaan
  • 2017-06-28

Inspiring and motivating!

After listening to this book I want to immediately implement everything I learned. The author does a great job to simplify the topic, which often seems overwhelming, yet remains underrated in my opinion. Very good production.

1 of 1 people found this review helpful