Gui Costin wrote Millennials Are Not Aliens: ...But They Are 80 Million Americans Who Are Changing How We Buy, Sell, Vacation, Invest, and Just About Everything Else to provide insight into the millennial generation and how their habits differ from those of the baby boomers and gen Xers.
You'll learn everything about how millennials' habits have reshaped the business and social landscape. Baby boomers and gen Xers tend to mimic many of the consumption behaviors of millennials, but they do not embody their content creation behaviors. Content drives most purchasing decisions today, and the ability to create content about your products, services, and organization is at the heart of what is driving growth today.
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What members say
- Deborah Torres Patel
Must read for Marketing to Millenials
I was shocked to discover the stats that by 2025, 3 out of every 4 workers globally will be Millennials. Currently there are 40 million Millennials in the workplace. In the last 5 years, 87% of Millennial workers took on management roles
vs. 38% of GenX and just 19% of Boomers. This means everyone who markets to or hires those born between 1981 and 1997 must understand how to engage with this next generation of senior leaders. In a digital world where Content is King, this important book will show you how to bridge the generational content gap by giving Millennials the content they want and engage them effectively. 5 Stars for Gui Costin who opened my eyes to so many practical and actionable ways to communicate with this very significant generation.