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Publisher's Summary

The attention strategic planning has attracted in the recent years is the proof that it is evidently used by successful businesses. Executives and managers alike plan their business objectives and the goals in a strategic manner. Various factors such as competitors, market capture, consumer expectations, etc., have to be studied in depth to make better decisions. Thus strategic planning has gained importance. A strategic plan helps the business to reach their desired goals. It works like a route map. It also increases the effectiveness of the business as it deals in a time bound approach. Hence since the early 1960s strategic planning has grown to become one of the essential tools to lead modern businesses towards their success.

©2018 Can Akdeniz (P)2018 Can Akdeniz

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