How to cultivate gratitude? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated.

Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

• How the journey that has become “Onward Nation” impacted many people and made a difference in businesses around the world
• Why you should keep Sir Isaac Newton’s Third Law of Motion front and center because it impacts the momentum of your business every day
• Why there’s an equal amount of winning in every loss — and — an equal amount of loss in every win
• How to shift your perspective to be thankful for the losses just as much as the wins and how to cultivate gratitude
• How transitioning from thoughts of loss over to gratitude and thanksgiving when a deep loss happens can be the difference between being able to move on or remaining stuck.
• How changes in your team, clients, and revenue are all excellent indicators of your culture and where you’re going

• • • Improve your insights about how to cultivate gratitude by tuning in to this podcast: Positive Attitude in Business, with Jon Gordon
    • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
    • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
    • Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
    • Learn more about how to cultivate gratitude by tuning in to our “ROI of Community” Framework

Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated.

Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers.

• Three best sales promotion strategies that will guarantee your Return on Investment.
• How to create a steady stream of well-prepared prospects in your sales pipeline
• How and why you should build out a series of “Transitional Moments” for your audience
• Why you should build out a topic list of your areas of expertise
• How to leverage your topic list into a guest appearance on podcasts, video series, etc.
• How to transform the cornerstone content that comes from the interviews into the “Siphon Strategy”
• How to use the Siphon Strategy and add more people into your email list
• Why you should add each new person to your list into what Stephen called the New Lead Sequence
• How to create your own New Lead Sequence
• How to leverage all of this new content into optimized blog posts for your website
• How all of this content builds out what Stephen calls, “The Infinity Loop” and will drive revenue for you

• • Improve your sales promotion strategies and get more at-bats with right-fit prospects by listening to our free tutorial: Transitional Moments
  • Free Executive Leadership Summary report from Predictive ROI: https://predictiveroi.com/research
  • Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
  • Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/
  • Learn more about sales promotion strategies by tuning in to: The SIPHON Framework

Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones.

But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones.

Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows.

We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention.

Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level.

• How Harry realized the potential of podcasting for business and founded Lower Street, and why he believes it is never too late to start a podcast
• How podcasting for business can serve as powerful cornerstone content, and what key questions to ask yourself before starting a podcast
• What tips and strategies Harry has for anyone looking to “skip the awkward years” while hosting a podcast show
• Why preparation and planning are the keys to having a great conversation, and why you should focus on adding value for your audience
• How Harry and his team help new podcast hosts master the interview skills they need to ask deeply relevant, content-rich questions
• Why the “three act narrative” structure can be a valuable way to structure your podcast, and why you should avoid the trap of asking too many boilerplate questions
• Why your conversation with your guest should never feel “salesy”, and why it should always be focused on being helpful to your audience
• What steps you can take to go into a recording session fully prepared, and why having an assistant on the call with you can be helpful
• What resources, tools and software are available to help you make a great podcast, and how a podcast episode can be sliced and diced into smaller “cobblestone” content

• Enhance your insights about podcasting in business by listening to our podcast: Turning a Podcast into a Business, with David Mammano
• Ask us about our Narrated Interview service that elevates a regular interview-based podcast to something unique to your brand. Don’t just start ANOTHER podcast, start something special: https://lowerstreet.co/narrative-podcast-service
• Learn more about podcasting in business, and you can find Harry Morton here.
• LinkedIn: https://www.linkedin.com/in/harrymorton/
• LinkedIn: www.linkedin.com/company/lower-street/
• Facebook: www.facebook.com/lowerstreetmedia
• Twitter: @podcastharry