Listen free for 30 days

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
Opening Strategy cover art

Opening Strategy

Written by: Richard Whittington
Narrated by: Matthew Lloyd Davies
Try for $0.00

$14.95 per month after 30 days. Cancel anytime.

Buy Now for $26.30

Buy Now for $26.30

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Opening Strategy recounts the origins and development of strategy as a profession from the middle of the last century to the present day. In particular, it focuses on how strategic planning superseded long-range planning, and the more recent rise of strategic management and open strategy. Together, these practices have contributed to growing inclusiveness and transparency in contemporary organizations.

Informed by interviews with corporate strategists at leading companies around the world, eminent consultants at firms such as Bain, the Boston Consulting Group, and McKinsey & Co., and the internal archives of strategic innovators such as General Electric and Shell, this book provides vivid insights into the trials and tribulations of practice innovation in strategy, and stresses the hard work of the little recognized and sometimes eccentric innovators within the profession. By building on a wide range of examples, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practicing executives and consultants should gain a sense of how to innovate in strategy - and how not to.

©2019 Richard Whittington (P)2019 HighBridge, a division of Recorded Books

More from the same

What listeners say about Opening Strategy

Average Customer Ratings

Reviews - Please select the tabs below to change the source of reviews.