Purple Cow

Transform Your Business by Being Remarkable

Preview

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to Cart failed.

Please try again later

Add to Wish List failed.

Please try again later

Remove from wish list failed.

Please try again later

Follow podcast failed

Unfollow podcast failed

Try for $0.00

Pick 1 audiobook a month from our unmatched collection.

Listen all you want to thousands of included audiobooks, Originals, and podcasts.

Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.

Purple Cow

Written by: Seth Godin

Narrated by: Seth Godin

Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $11.11

About this listen

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

Management & Leadership

Marketing

Marketing & Sales

Personal Success

What the critics say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)

Most relevant

At least I'd like to be purple.
I read Seth Godin's blog posts every day, so I expected to be impressed by his book, but omigosh, I was amazed. His image of the purple cow will stay with me long after I forget the individual words. In this book he describes why it's important to stand out from the crowd and how to do it, in simple words. I highly recommend it to anyone in business.#Audible1