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Purple Cow
- Transform Your Business by Being Remarkable
- Narrateur(s): Seth Godin
- Durée: 2 h et 58 min
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- Narrateur(s): Seth Godin
- Durée: 7 h et 2 min
- Version intégrale
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Au global4.5 out of 5 stars 565
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Performance4.5 out of 5 stars 452
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Histoire4.5 out of 5 stars 451
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
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3 out of 5 stars
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Auteur(s): Seth Godin
Description
Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
Ce que les critiques en disent
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)
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Ce que les auditeurs disent de Purple Cow
Moyenne des évaluations de clientsÉvaluations – Cliquez sur les onglets pour changer la source des évaluations.
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Au global5 out of 5 stars
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Performance4 out of 5 stars
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Histoire5 out of 5 stars
- Jo-Ann Carson
- 2018-09-14
Color me Purple?
At least I'd like to be purple.
I read Seth Godin's blog posts every day, so I expected to be impressed by his book, but omigosh, I was amazed. His image of the purple cow will stay with me long after I forget the individual words. In this book he describes why it's important to stand out from the crowd and how to do it, in simple words. I highly recommend it to anyone in business.#Audible1
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1 personne a trouvé cela utile
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Au global3 out of 5 stars
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Performance4 out of 5 stars
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Histoire3 out of 5 stars
- Michael
- 2017-11-06
Is there much new here?
I appreciated this book as a way to remind myself that when marketing you need to do something different, "remarkable" as Seth Godin puts it. You will never win by chasing the guys who have already set the standard, e.g. trying to out Amazon Amazon, etc. But I don't feel like this idea is new. The whole time I listened I couldn't help thinking this is just a rehashing of the idea of a competitive advantage. You need to have something that other people don't have if you want to be successful, and leave price to Walmart, you won't win that war.
Just not sure what new ideas Seth Godin is really bringing to the business world. Seems like a simple re-packaging of basic concepts.
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3 les gens ont trouvé cela utile
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Stephen Bruce
- 2019-06-25
Great Read
everything by Seth Godin is amazing, every marketer should be familiar with his work. this one is a quick read/listen that still holds up years later.
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Au global4 out of 5 stars
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Performance4 out of 5 stars
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Histoire4 out of 5 stars
- Jeffrey (Jeff) C. Marr
- 2021-11-08
The P's of Marketing
Loved this book. Lots of great information, nuggets, and takeaways. Worth the listen. I thought it was a great book.
Jeffrey (Jeff) C. Marr Heart Health Coach / Keynote Speaker / Business Consultant
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Au global5 out of 5 stars
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Performance5 out of 5 stars
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Histoire5 out of 5 stars
- Hayden barker
- 2019-08-07
brilliant.
although some of the references are a little dated, the ideas are not. don't be boring ever again !
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Au global3 out of 5 stars
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Performance3 out of 5 stars
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Histoire3 out of 5 stars
- Brad Britton
- 2020-12-26
Good content but outdated
Great book and ideas but very out of date I’m regards to companies mentioned and internet.
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