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Scan Artist

How Evelyn Wood Convinced the World That Speed-Reading Worked

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Scan Artist

Written by: Marcia Biederman
Narrated by: Marguerite Gavin
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Summary

The best-known educator of the 20th century was a scammer in cashmere. "The most famous reading teacher in the world," as television hosts introduced her, Evelyn Wood had little classroom experience, no degrees in reading instruction, and a background that included a collaboration with the Third Reich. Nevertheless, a nation spooked by Sputnik and panicked by paperwork eagerly embraced her promises of a speed-reading revolution.

Journalists, lawmakers, and two US presidents lent credibility to Wood's claims of turbocharging reading speeds. A royal-born Wood grad said she'd polished off Moby Dick in three hours; a senator swore he finished one book per lunchtime. Fudging test results and squelching critics, Wood's popularity endured even as science proved that her system taught only skimming, with disastrous effects on comprehension. As apps and online courses attempt to spark a speed-reading revival, this engaging look at Wood's rise from missionary to marketer exposes the pitfalls of wishful thinking.

©2019 Marcia Biederman (P)2019 Blackstone Audio, Inc. Con Artists, Hoaxes & Deceptions Educators Professionals & Academics True Crime World
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This book is a bit of a dark horse. Cloaked as a biography of the woman who invented speed reading, once you get past the (rather tedious) early chapters on her Mormon upbringing, this book is an enlightening history of the roots of franchising.

A dark horse - wth franchising lessons

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