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Selling Luxury

Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

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Selling Luxury

Written by: Robin Lent, Alain-Dominique Perrin, Genevieve Tour
Narrated by: Jo Anna Perrin
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Summary

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

What does it take to sell high-end luxury creations to the richest clients in the world? 

In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir faire. You'll also pick up tips from multimillion-dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire sales ambassador status by offering the impeccable service associated with the world's most prestigious brands.

©2009 Robin Lent and Geneviève Tour (P)2012 Audible, Inc. Customer Service Marketing & Sales Personal Success Marketing Career
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This is a very basic introduction to selling. I was anticipating more high end recommendations such as learning how to understand luxury products and clients on a deeper level - whether it be a yacht or a tailored garment, technical information various but selling quality is important and being authentic. Instead, common sense was conveyed. Might be good for students graduating from high school… I’d recommend a title change as this was very entry level.

Typical Tips -

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The book was simple and lacked complexity. Each chapter was 2-4 mins long and had little to no case studies or real life examples.

Basic book on sales, could’ve been a buzzfeed article

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