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  • Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • Written by: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • 4.6 out of 5 stars (2,405 ratings)

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Start with Why

Written by: Simon Sinek
Narrated by: Simon Sinek
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Publisher's Summary

The inspirational best seller that ignited a movement and asked us to find our why.

Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time - with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the why of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever.

Start with Why asks (and answers) the questions: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who have had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What the critics say

"Start with Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead.” (William Ury, coauthor of Getting to Yes)

"Start with Why fanned the flames inside me. This book can lead you to levels of excellence you never considered attainable.” -General Chuck Horner, air boss, Desert Storm)

“Each story will force you to see things from an entirely different perspective. A perspective that is nothing short of the truth.” (Mokhtar Lamani, former ambassador, special envoy to Iraq)    

What listeners say about Start with Why

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    4 out of 5 stars

A well narrated, deep dive into a simple theory

I had high expectations starting this book, expectations which I realize were a bit too high. Simon Sinek is a good writer, a very good narrator, a good researcher, a great storyteller but an average thinker.

His theory, the "Golden Circle", is so simple that millions of people thought about it and wrote about it, albeit in different terms than Why, How and What. Vision, Mission, Operationalization. Mission, Process, Results. Intention, Hard Work, Gains. His Golden Circle is yet another nomenclature for "what drives you", "how you intend translate that into action" and "the actual results".

But this book IS interesting. 16 chapters worth of examples of how this is critical to a business and to an individual. Easy to listen, easy to follow, easy to understand, this is a great airplane book.

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16 people found this helpful

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Mediocre

The concept is fascinating. Great to practice and sound advice for anyone in marketing or future entrepreneurs. That being said, if you trust the title concept there's no need to listen to this. The content and examples are repetitive. Its written like a c grade highschool essay on the similarities between Apple and Harley Davidson.

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13 people found this helpful

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Only 2 pages worth of of information

Very repetitive. The author could simply publish an article saying what he wanted to say.

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8 people found this helpful

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Waste of time

Repetitive and boring, interspersed with far too many cute motivational sayings used over and over

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5 people found this helpful

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Good but not great

I was really looking forward to this book but found that it was quite repetitive in substance. This won't be a book I come back to but am glad I read it. #Audible1

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good message, but very repetitive.

it seemed almost like it was endorsed by Apple. I like Simon's work, but this one seemed to drag on a little.

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very good perspective on why

really enjoyed this book. very insightful thoughts on why the people that change the world start with why and also make it there purpose. I found it hard to stop listening and finished on two three nights.

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Not convincing enough

Good stories of other companies success. But trying to draw a conclusion saying they are successful because of their why doesn't make any sense.

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Meh

A somewhat useful synopsis of what drives some successful firms - as Chrissie Hynde would say, "Gimme a sense of purpose, a real sense of purpose" - that pretty much sums up the thesis.

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Informative and Inspiring!!!

An outstanding breakdown of how our 'why' can our greatest asset. Expertly dissects human behaviour in the context of leadership, consumerism, the artistic and the corporate world. An incredible study of what makes a trailblazer and why the rest are compelled to follow.

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  • Chimdi Azubuike
  • 2018-03-10

Useless Dribble

I’m a huge fan of Apple but I think Sinek is an even bigger fan. He ends his book by saying he’s a failure and Beverly really learned how to make a business work. I think that sums up the book. It might as well be called, “why I love Steve jobs so so much”. It sucks. Seriously sucks. His concept of the golden circle is pedantic at best and hardly explains the correlation to the cure all that he claims. It’s so nebulous that he doesn’t elaborate past one chapter. But he does bolden the word WHY about 376 times. Is basically an elongated version of one of his speeches. But worst.

If you want behavioral psychology, read Daniel khanaman. If you’re looking for purpose read Napoleon hill. If you’re looking for strategy read Michael porter or Michael Gerber. But if your dead set on reading this book. Don’t dare ask why you didn’t heed my advice after the first 4 chapters.

In truth, this book really sucks. But there are some good nuggets: the GM vs Toyota example. The Southwest example about turn around flights to reduce fleet size. The concept of why is not entirely lost. It stems from having a deep personal purpose to achieve. But as Sinek explains, that alone doesn’t build a business. You need systems, processes and people. Jobs built systems and processes for consistently vetting good ideas. But like any professional, it was just one caveat to his business. Discipline to focus on the purpose and goals was another factor.

If you only read this book before your started a new business, run back to your day job before you ask WHY did I listen to that guy. I really didn’t like this book. It was poorly written and shallow in thought.

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187 people found this helpful

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  • Doron Rice
  • 2018-02-22

a 15 minutes book turned into few hours

What would have made Start with Why better?

One topic, with one solution turned into a whole book. 30 minutes book would have been much more interesting. the topic just doesn't support the book.

What could Simon Sinek have done to make this a more enjoyable book for you?

Cover more items and stop repeating one case over and over and over...

Any additional comments?

I love Somon Sinek. I truly believe he is a smart and inspiring speaker. That just adds to my disappointment from this book.

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158 people found this helpful

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  • Louis Macareo
  • 2017-10-19

Good but could have made his point in 20 pages

Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

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  • Stephen
  • 2018-02-06

Could be a third as long

There are a lot of great ideas and stories in this book. However the author repeats himself many times. By the end of the book you will be tired of hearing the same stories about Apple and Walmart.

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  • N. Ricks
  • 2018-02-19

Book should be relabeled “why Apple is the best”

I’m shocked how much senek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using.

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  • KATIE W
  • 2020-01-23

Terrible

He has a background in advertising so he is selling this...hard. Good concept; however, he should have left it at the TedTalk. In the book, I found that his examples were based on selective information (i.e., cherry-picked) with no data to support or refute his claims. Some examples were absolutely incorrect; his description of Samuel P. Langley (incredible astronomer who studied the sun and developed standard time), why Apple is successful (Not a"why", but a stellar ad campaign-Apple sells an image and appeals to a specific demographic. They also create a closed system of dependence on additional Apple products), and the "Limbic Brain"/gut responses (If you understand neuroanatomy and function you'll know his thoughts on this are absolutely incorrect). He speaks about finding the "why" (the purpose that drives you), but he is talking about finding a good image/message and selling it. That is vastly different from "purpose". This isn't a book about great leaders inspiring; it's about advertising.

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  • CLAUDIA
  • 2020-10-21

A book of repetitive examples

Apple, Walmart, Harley Davidson, Microsoft over and over and over again. Same examples repetitive every paragraph.

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26 people found this helpful

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  • Meghan Keiter
  • 2017-10-22

Best book ever read!

This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

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  • Dave
  • 2019-03-29

It's not what you do, it's why you do it

I read listened to this several months ago and am just now leaving the review. If the title of this review isn't permanently etched into your brain after listening to this book, you weren't listening. Unlike other books by other authors, Sinek beautifully repeats and revisits his concepts assuring that we will remember all of the key takeaways.

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  • Hope
  • 2017-12-24

Wish I had or sooner

If I would have learned about this book younger my life qould probably be different. I have started so much and not known how and then forgotten why. I highly recommend this book.

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  • Tivo
  • 2018-06-03

Trop long pour si peu

En ce qui concerne la substance du livre, son message, je lui donne 5 étoiles !

Mais le contenu est bien trop long à mon avis ! C’est la mode en ce moment de raconter des anecdotes à n’en plus finir et de les répéter tout au long du livre. Et le message reste toujours le même, il ne grandit pas.

L’auteur n’avait pas besoin de consacrer un livre entier à ce message. Il aurait pu y inclure le second livre qui est le « comment » pour en faire un vrai livre complet et là peut-être qu’il mériterait les 5 étoiles.

Malgré cela, je le recommande quand même car le message en vaut la peine.

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  • Anonymous User
  • 2021-03-05

Now when I hear the word Apple it reminds me of Sinek 💀

This whole book should’ve been a 3 page essay or 1-hour podcast. What a pretensions tone for all the same repetitive phrases, unbelievable.

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  • Alice
  • 2023-09-17

Très inspirant

Le raisonnement est logique et éclairé pour prendre des décisions stratégiques de manière plus sereine

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  • JUAN LUGO
  • 2023-02-02

10 Punkten

Sehr inspirierend, wichtig und praktisch für alle Gelenheiten und Leute die etwas besser suchen immer

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  • Ch.Ram
  • 2021-09-27

Amazing first three quarters of the book.

The last few chapters were a bit tedious and repetitive, but the lessons of the first 3/4ths of the book are essential reading.

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  • Martial
  • 2021-06-14

Trop long et répétitif par rapport au contenu

J’aime beaucoup l’auteur et ses propos, et le livre est bien lu. Par contre le livre est beaucoup trop long pour le nombre d’idées qu’il apporte. Nombreuses répétitions et circonvolutions franchement lassantes, qui n’apportent pas beaucoup. Le contenu est essentiellement donné dans la conférence du même nom, ce qui change c’est comment l’auteur développe et brode (en longueur) des exemples pour l’illustrer. Bref : éviter sauf si vous voulez des illustrations détaillées des concepts de la conférence.

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  • Fassi
  • 2021-03-29

Livre très inspirant.

Je recommande ce livre à tout entrepreneur en quête de réponses. À tous ceux qui se demandent pourquoi leur business ne fonctionne pas. Ce livre est un peu long et répétitif car l'auteur illustre constamment ses propos par des exemples, mais au moins on ne peut pas dire que le concept n'est pas concret.

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  • Hexsail
  • 2017-10-06

Goosebumps

Excellent book everyone should read. Chapter 13 is incredibly powerfull: "I was thinking of something even worse than the thought suicide for an entrepreneur... I was thinking about getting a job."

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