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Start with Why

How Great Leaders Inspire Everyone to Take Action
Written by: Simon Sinek
Narrated by: Simon Sinek
Length: 7 hrs and 18 mins
4.5 out of 5 stars (649 ratings)
Price: CDN$ 32.93
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Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What members say

Average Customer Ratings

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A well narrated, deep dive into a simple theory

I had high expectations starting this book, expectations which I realize were a bit too high. Simon Sinek is a good writer, a very good narrator, a good researcher, a great storyteller but an average thinker.

His theory, the "Golden Circle", is so simple that millions of people thought about it and wrote about it, albeit in different terms than Why, How and What. Vision, Mission, Operationalization. Mission, Process, Results. Intention, Hard Work, Gains. His Golden Circle is yet another nomenclature for "what drives you", "how you intend translate that into action" and "the actual results".

But this book IS interesting. 16 chapters worth of examples of how this is critical to a business and to an individual. Easy to listen, easy to follow, easy to understand, this is a great airplane book.

6 of 6 people found this review helpful

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Mediocre

The concept is fascinating. Great to practice and sound advice for anyone in marketing or future entrepreneurs. That being said, if you trust the title concept there's no need to listen to this. The content and examples are repetitive. Its written like a c grade highschool essay on the similarities between Apple and Harley Davidson.

7 of 8 people found this review helpful

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Waste of time

Repetitive and boring, interspersed with far too many cute motivational sayings used over and over

2 of 2 people found this review helpful

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Not convincing enough

Good stories of other companies success. But trying to draw a conclusion saying they are successful because of their why doesn't make any sense.

1 of 1 people found this review helpful

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Meh

A somewhat useful synopsis of what drives some successful firms - as Chrissie Hynde would say, "Gimme a sense of purpose, a real sense of purpose" - that pretty much sums up the thesis.

1 of 1 people found this review helpful

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Good but not great

I was really looking forward to this book but found that it was quite repetitive in substance. This won't be a book I come back to but am glad I read it. #Audible1

1 of 1 people found this review helpful

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good message, but very repetitive.

it seemed almost like it was endorsed by Apple. I like Simon's work, but this one seemed to drag on a little.

1 of 1 people found this review helpful

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very good perspective on why

really enjoyed this book. very insightful thoughts on why the people that change the world start with why and also make it there purpose. I found it hard to stop listening and finished on two three nights.

2 of 3 people found this review helpful

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Must read for business owners!

A must read for anyone and especially for business owners. Knowing our why is so important! Love how Simon shares his own experience!

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Great book

I know I enjoyed listening to this audiobook because I kept looking forward to hearing more whenever I entered my car.

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  • Sandy Rice
  • NJ USA
  • 2018-02-22

a 15 minutes book turned into few hours

What would have made Start with Why better?

One topic, with one solution turned into a whole book. 30 minutes book would have been much more interesting. the topic just doesn't support the book.

What could Simon Sinek have done to make this a more enjoyable book for you?

Cover more items and stop repeating one case over and over and over...

Any additional comments?

I love Somon Sinek. I truly believe he is a smart and inspiring speaker. That just adds to my disappointment from this book.

36 of 41 people found this review helpful

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  • Hope
  • 2017-12-24

Wish I had or sooner

If I would have learned about this book younger my life qould probably be different. I have started so much and not known how and then forgotten why. I highly recommend this book.

5 of 5 people found this review helpful

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  • Louis Macareo
  • 2017-10-19

Good but could have made his point in 20 pages

Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

77 of 90 people found this review helpful

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  • Amazon Customer
  • Chesapeake, VA USA
  • 2018-09-12

Helped me identify and simplify my business

This book inspired me to help everyone find their unrealized potential. It also helped me to simplify my business processes.

4 of 4 people found this review helpful

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  • Kevin
  • Las Vegas, NV, United States
  • 2018-09-09

great look at leadership

Great look at leadership and a history of American corporate success. Simon was entertaining and a wonderful story teller.

4 of 4 people found this review helpful

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  • Stephen
  • 2018-02-06

Could be a third as long

There are a lot of great ideas and stories in this book. However the author repeats himself many times. By the end of the book you will be tired of hearing the same stories about Apple and Walmart.

31 of 37 people found this review helpful

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  • N. Ricks
  • chicago, IL
  • 2018-02-19

Book should be relabeled “why Apple is the best”

I’m shocked how much senek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using.

25 of 30 people found this review helpful

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  • Ladyduck1977
  • 2019-01-03

Start with Why- Inspire

This makes total sense- look at the title- “Start with Why” - work from the inside out- yes- its the meaning of in-spire. If you hold on with the reminder of your belief- success shall prevail. This is a great read.. makes very good sense and provides high levels of clarity about leading within...Thank You Simon Sinek- hope to meet you some day-

3 of 3 people found this review helpful

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  • Chimdi Azubuike
  • 2018-03-10

Useless Dribble

I’m a huge fan of Apple but I think Sinek is an even bigger fan. He ends his book by saying he’s a failure and Beverly really learned how to make a business work. I think that sums up the book. It might as well be called, “why I love Steve jobs so so much”. It sucks. Seriously sucks. His concept of the golden circle is pedantic at best and hardly explains the correlation to the cure all that he claims. It’s so nebulous that he doesn’t elaborate past one chapter. But he does bolden the word WHY about 376 times. Is basically an elongated version of one of his speeches. But worst.

If you want behavioral psychology, read Daniel khanaman. If you’re looking for purpose read Napoleon hill. If you’re looking for strategy read Michael porter or Michael Gerber. But if your dead set on reading this book. Don’t dare ask why you didn’t heed my advice after the first 4 chapters.

In truth, this book really sucks. But there are some good nuggets: the GM vs Toyota example. The Southwest example about turn around flights to reduce fleet size. The concept of why is not entirely lost. It stems from having a deep personal purpose to achieve. But as Sinek explains, that alone doesn’t build a business. You need systems, processes and people. Jobs built systems and processes for consistently vetting good ideas. But like any professional, it was just one caveat to his business. Discipline to focus on the purpose and goals was another factor.

If you only read this book before your started a new business, run back to your day job before you ask WHY did I listen to that guy. I really didn’t like this book. It was poorly written and shallow in thought.

91 of 113 people found this review helpful

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  • Leanna Olbinsky
  • boston, MA
  • 2017-10-16

Amazing. I listened in 2 days

I loved everything about this book. The reading was wonderful and Mr. Sinek was inspiring. It was to the point where when it was over I yelled, “nooooo!”

9 of 11 people found this review helpful

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  • Tivo
  • 2018-06-03

Trop long pour si peu

En ce qui concerne la substance du livre, son message, je lui donne 5 étoiles !

Mais le contenu est bien trop long à mon avis ! C’est la mode en ce moment de raconter des anecdotes à n’en plus finir et de les répéter tout au long du livre. Et le message reste toujours le même, il ne grandit pas.

L’auteur n’avait pas besoin de consacrer un livre entier à ce message. Il aurait pu y inclure le second livre qui est le « comment » pour en faire un vrai livre complet et là peut-être qu’il mériterait les 5 étoiles.

Malgré cela, je le recommande quand même car le message en vaut la peine.

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  • Anonymous User
  • 2017-10-06

Goosebumps

Excellent book everyone should read. Chapter 13 is incredibly powerfull: "I was thinking of something even worse than the thought suicide for an entrepreneur... I was thinking about getting a job."