• Start with Why

  • How Great Leaders Inspire Everyone to Take Action
  • Written by: Simon Sinek
  • Narrated by: Simon Sinek
  • Length: 7 hrs and 18 mins
  • Unabridged Audiobook
  • Release date: 2017-09-05
  • Language: English
  • Publisher: Penguin Audio
  • 4.5 out of 5 stars (501 ratings)

Price: CDN$ 32.93

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Publisher's Summary

The inspiring, life-changing best seller by the author of Leaders Eat Last and Together Is Better.

In 2009 Simon Sinek started a movement to help people become more inspired at work and, in turn, inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who've watched his TED Talk based on Start with Why - the third most popular TED video of all time.

Sinek starts with a fundamental question: Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with why. They realized that people won't truly buy into a product, service, movement, or idea until they understand the why behind it.

Start with Why shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way - and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with why.

©2017 Simon Sinek (P)2017 Penguin Audio

What members say

Average Customer Ratings

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    4 out of 5 stars

A well narrated, deep dive into a simple theory

I had high expectations starting this book, expectations which I realize were a bit too high. Simon Sinek is a good writer, a very good narrator, a good researcher, a great storyteller but an average thinker.

His theory, the "Golden Circle", is so simple that millions of people thought about it and wrote about it, albeit in different terms than Why, How and What. Vision, Mission, Operationalization. Mission, Process, Results. Intention, Hard Work, Gains. His Golden Circle is yet another nomenclature for "what drives you", "how you intend translate that into action" and "the actual results".

But this book IS interesting. 16 chapters worth of examples of how this is critical to a business and to an individual. Easy to listen, easy to follow, easy to understand, this is a great airplane book.

3 of 3 people found this review helpful

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Mediocre

The concept is fascinating. Great to practice and sound advice for anyone in marketing or future entrepreneurs. That being said, if you trust the title concept there's no need to listen to this. The content and examples are repetitive. Its written like a c grade highschool essay on the similarities between Apple and Harley Davidson.

6 of 7 people found this review helpful

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    2 out of 5 stars
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Waste of time

Repetitive and boring, interspersed with far too many cute motivational sayings used over and over

2 of 2 people found this review helpful

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Not convincing enough

Good stories of other companies success. But trying to draw a conclusion saying they are successful because of their why doesn't make any sense.

1 of 1 people found this review helpful

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Meh

A somewhat useful synopsis of what drives some successful firms - as Chrissie Hynde would say, "Gimme a sense of purpose, a real sense of purpose" - that pretty much sums up the thesis.

1 of 1 people found this review helpful

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Good but not great

I was really looking forward to this book but found that it was quite repetitive in substance. This won't be a book I come back to but am glad I read it. #Audible1

1 of 1 people found this review helpful

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good message, but very repetitive.

it seemed almost like it was endorsed by Apple. I like Simon's work, but this one seemed to drag on a little.

1 of 1 people found this review helpful

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very good perspective on why

really enjoyed this book. very insightful thoughts on why the people that change the world start with why and also make it there purpose. I found it hard to stop listening and finished on two three nights.

2 of 3 people found this review helpful

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Excellent!

Love Simon Sinek!
I could listen to him speak forever :)
I highly recommend his work.

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Amazing book!!

loved it, specially the end and it confirms that money is just a result. Simon is great, his way of thinking and inspiring is something I wish I accomplish one day, looking forward to meet him!

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  • Sandy Rice
  • 2018-02-22

a 15 minutes book turned into few hours

What would have made Start with Why better?

One topic, with one solution turned into a whole book. 30 minutes book would have been much more interesting. the topic just doesn't support the book.

What could Simon Sinek have done to make this a more enjoyable book for you?

Cover more items and stop repeating one case over and over and over...

Any additional comments?

I love Somon Sinek. I truly believe he is a smart and inspiring speaker. That just adds to my disappointment from this book.

17 of 19 people found this review helpful

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  • Louis Macareo
  • 2017-10-19

Good but could have made his point in 20 pages

Important. Insightful. Enjoyable. Can summarize in 3 mins. The rest is just gratuitous.

59 of 69 people found this review helpful

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  • Stephen
  • 2018-02-06

Could be a third as long

There are a lot of great ideas and stories in this book. However the author repeats himself many times. By the end of the book you will be tired of hearing the same stories about Apple and Walmart.

26 of 31 people found this review helpful

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  • Chimdi Azubuike
  • 2018-03-10

Useless Dribble

I’m a huge fan of Apple but I think Sinek is an even bigger fan. He ends his book by saying he’s a failure and Beverly really learned how to make a business work. I think that sums up the book. It might as well be called, “why I love Steve jobs so so much”. It sucks. Seriously sucks. His concept of the golden circle is pedantic at best and hardly explains the correlation to the cure all that he claims. It’s so nebulous that he doesn’t elaborate past one chapter. But he does bolden the word WHY about 376 times. Is basically an elongated version of one of his speeches. But worst.

If you want behavioral psychology, read Daniel khanaman. If you’re looking for purpose read Napoleon hill. If you’re looking for strategy read Michael porter or Michael Gerber. But if your dead set on reading this book. Don’t dare ask why you didn’t heed my advice after the first 4 chapters.

In truth, this book really sucks. But there are some good nuggets: the GM vs Toyota example. The Southwest example about turn around flights to reduce fleet size. The concept of why is not entirely lost. It stems from having a deep personal purpose to achieve. But as Sinek explains, that alone doesn’t build a business. You need systems, processes and people. Jobs built systems and processes for consistently vetting good ideas. But like any professional, it was just one caveat to his business. Discipline to focus on the purpose and goals was another factor.

If you only read this book before your started a new business, run back to your day job before you ask WHY did I listen to that guy. I really didn’t like this book. It was poorly written and shallow in thought.

81 of 99 people found this review helpful

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  • N. Ricks
  • 2018-02-19

Book should be relabeled “why Apple is the best”

I’m shocked how much senek reference Apple without using other companies as an example. For as long as this book is he really should have been able to come up with 50 examples as opposed to just the 3-5 it seemed like he kept using.

19 of 23 people found this review helpful

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  • Hope
  • 2017-12-24

Wish I had or sooner

If I would have learned about this book younger my life qould probably be different. I have started so much and not known how and then forgotten why. I highly recommend this book.

3 of 3 people found this review helpful

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  • brotherA
  • 2017-12-11

Fantastic!!

This was such a great book. Sinek gives examples of how “why” shapes the starting point and direction of ANY endeavor a person embarks on. Without “why” we are simply moving day to day without any real direction. Whether it’s a career your looking for, a hobby or philanthropic pursuit, knowing your “why” will identify if this is a flash in the pan idea or something that you can inspire others to join you in. A great listen! I had a hard time pausing during my road trips! Will definitely be looking into Sinek’s other books

3 of 3 people found this review helpful

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  • Chad
  • 2017-10-13

awesome book with a great message!

this bug help me reevaluate my life goals and help me start on a New Journey to find myself.

3 of 3 people found this review helpful

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  • Meghan Keiter
  • 2017-10-22

Best book ever read!

This book is a MUST read! Finally, a book that really helps you discover that finding your "why" (aka purpose) is the FIRST thing you should do way before finding out what results you want (I.e success, money, etc). I absolutely love this concept and I'm so excited to start discovering my why.

21 of 27 people found this review helpful

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  • Amazon Customer
  • 2018-03-21

Repetitive

After any book I read I ask “WHAT did I get out of this?” He hammers the generic point that we need to be embodied by a purpose and communicate that purpose to the people we lead or are trying to influence. He hammers it home so much that I began bringing sense of purpose and “why” back into my leadership style but I don’t think you need to read the whole book to get the point. The others are also right in the fact that he has a big b**er for apple over the course of the whole book.

5 of 6 people found this review helpful

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  • Tivo
  • 2018-06-03

Trop long pour si peu

En ce qui concerne la substance du livre, son message, je lui donne 5 étoiles !

Mais le contenu est bien trop long à mon avis ! C’est la mode en ce moment de raconter des anecdotes à n’en plus finir et de les répéter tout au long du livre. Et le message reste toujours le même, il ne grandit pas.

L’auteur n’avait pas besoin de consacrer un livre entier à ce message. Il aurait pu y inclure le second livre qui est le « comment » pour en faire un vrai livre complet et là peut-être qu’il mériterait les 5 étoiles.

Malgré cela, je le recommande quand même car le message en vaut la peine.

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  • Anonymous User
  • 2017-10-06

Goosebumps

Excellent book everyone should read. Chapter 13 is incredibly powerfull: "I was thinking of something even worse than the thought suicide for an entrepreneur... I was thinking about getting a job."