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Publisher's Summary

You are a step away from learning how to tell your brand/business story and differentiate it from all the others out there, attract new customers and keep them (while keeping existing ones), generate referrals, and ultimately grow your business!

The use of storytelling in business marketing has been proven to establish personal connections between consumers and brands. According to research, 55 percent of consumers who love the story of a brand are willing to make a purchase.

And if you can learn how to tell your brand/business story the right way, you can turn the life of your business around, quite literally!

I know you are probably wondering:

  • Why does storytelling matter so much (more than statistics) in brand marketing?
  • How can I improve the sales of my product through storytelling? What’s the best way to do it?
  • What does a typical winning story look like?
  • Are there rules you need to follow?
  • What do I need to before I get started?

If you’ve recently discovered the sweeping positive role of storytelling in business marketing and have been looking for a guide to answer questions like the ones listed above, you’re at the right place.

Here is a more precise list of what you’ll find in this audiobook:

  • How financial data storytelling started
  • What storytelling for finance entails
  • The benefits of storytelling
  • Successful storytelling examples in financial services 
  • Why financial storytelling sometimes fails
  • How you can find a suitable story
  • The tips for strong financial storytelling
  • The importance of storytelling for firms
  • What are the kinds of stories you should tell?
  • The storytelling trends in financial services
  • Why statistics don’t sell and stories do
  • The art of storytelling in finance
  • How self-depreciation will take your further than self-promotion
  • How to use analogies and metaphors to move your clients and products
  • The tools you can use to tell a persuasive story
  • How to tell stories that your clients want to hear
  • Storytelling strategies you can use on the your next sales pitch
  • Storytelling in the era of financial intelligence
  • The future of financial intelligence with storytelling
  • Visualizations to improve storytelling
  • And so much more!

Even if you don’t consider yourself a good storyteller, especially regarding your business, this audiobook will hold you by the hand throughout the process until you develop your own business/brand story that attracts customers and keeps them, the way light attracts bugs!

This guide is meant for everyone, from beginners to advanced marketers. And while its content is comprehensive and very educative, the audiobook is very easy and simple to listen to and follow and also motivating and straightforward, so you can expect to have a good and easy time listening to it.

©2020 George Diamond (P)2020 D.Wolf

What listeners say about Storytelling for Financial

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Quite disappointing

I was expecting some meat about how to do storytelling, examples, etc. instead it was an average lecture on how important storytelling is, without really helping you further. So if you already know storytelling is important then find another book as this book won't teach you more. The reading performance is quite boring, very slow and not putting the emphasis where it should be. a bit robotic with the same wave of intonation...

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  • BellaBell
  • 2020-08-29

Get this!!

This book was amazing with practical story telling advice that I can use right now! I already feel stronger telling financial stories.

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  • Olivia C Townsend
  • 2020-05-19

Excellent Information

This is an excellent book that goes to the heart of interpersonal communication in regards to the marketing of financial services but the principals laid out really do apply to any walk of life. Of course, the art of persuasion can be either for good or for greed in this case.

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  • Evie J Goodwin
  • 2020-05-19

Must Needed

West and Anthony have hit upon a concept that is not necessarily new; however, they have done an excellent job of bringing storyselling to a conscious level for the niche that includes Financial Advisors.

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  • Faith J Myers
  • 2020-05-19

Most Extensive Book

Fortunately, I "got it" long ago and began including right-brain thinking into my presentations. This book, however, has crystallized those beliefs and taken me to the next level.

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  • Ellie A Briggs
  • 2020-05-19

Good Thinking

I've been in the Financial Services business for over 20 years, and since day one, I've been told to present charts, stats, figures, etc. to clients. This type of process is shoved down our throats in this industry.

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  • Joshua I Dyer
  • 2020-05-19

Everyone Should Listen

If you want the electronic version, you must download to iPad or something of similar size because the book is downloaded as an image and if you are using a phone or Paperwhite, you will need to zoom in and swipe left to right throughout the entire book.

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  • Maisie I Cook
  • 2020-05-18

A Wonderful Guide

Very EXCITED about growing the high quality referrals to come as a result of the lessons learned & changes made !

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  • Mollie F Bishop
  • 2020-05-18

Fantastic Book

GREAT READ & A MUST for any Financial professional looking to grow ! Easy read. Pointed out some obvious and simple adjustments my practice can make to grow existing client retention.

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  • Sarah E Saunders
  • 2020-05-18

Amazing Book

I believe by using the principles in this book, I will dramatically enhance my client relationships and increase my income in the years to come. I'm strongly encouraging everyone in our agency to read this and implement the ideas ASAP!

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  • Oliver S George
  • 2020-05-18

Most Useful

I would also recommend this book to any administrative or support staff person who is looking to increase his or her value in the work place.