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Publisher's Summary

You are about to discover how to leverage the power of storytelling to get customers to want to buy from you, build strong customer loyalty, maximize your profits, and achieve much more!

Storytelling has been connecting serious brands around the world with serious customers for decades and through it, these businesses been enjoying ever-increasing engagement, loyalty, and profits. 

Think of the most popular brands around the world - when you look closely, they all have a story that make them resonate with their target audience. From soft drink manufacturers to makers of chocolates, fast food joints to beer manufacturers to even organic food brands, every serious brand has a story....

And yes, storytelling is an essential part of content marketing; it’s a powerful technique that assists business owners craft and convey their message to their customers in the most reliable, engaging and captivating way to spur attention, emotional connection and long-term purchases. 

What business wouldn’t want that? 

By virtue that you are reading this, it is likely that you’ve heard a thing or two about storytelling for business and are not certain what steps to take, when and how exactly to go about telling your business story....

Lucky for you, this book seeks to address just that by addressing all manner of questions going through your mind: 

How does a good story look like?

How do you craft a compelling story?

Is there a template or universal structure?

Are there any tips I should consider?

How do I avoid mistakes?

These and countless similar questions are addressed in this book which is designed to give you a gentle introduction to the concept of storytelling, show you why you need it and how you can use it to build a powerful brand in clear, easy steps. 

So if you’re a beginner who wants something simple, straightforward and comprehensive, then keep reading! 

More precisely, this book covers the following:

  • The basics of brand storytelling, including what it is, what it entails and examples of excellent storytelling
  • Why businesses should leverage the power of storytelling
  • How to develop and tell your business/brand story step by step, including the keys to effective storytelling in business
  • When you should use storytelling for your business
  • The components of a powerful brand story that you should be using and how to use them
  • The framework for organizational storytelling
  • The structure of business storytelling
  • The things you have to do when creating stories
  • The strategies that can enhance your stories
  • How to create compelling stories
  • How to tailor stories to special circumstances
  • How you can compose attractive business story titles 
  • The tips, dos, and don’ts in storytelling
  • The storytelling tips for a business
  • How to measure the results of a business storytelling project
  • Real stories, and a template to get you started

...and so much more!

©2020 George Diamond (P)2020 D. Wolf

What listeners say about Storytelling in Business

Average Customer Ratings

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  • Overall
    5 out of 5 stars
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  • Olivia C Townsend
  • 2020-05-19

Excellent Information

This one was worth the money spent, was informative, and really hit home the importance of "telling a story" in order to further your goals.

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  • Evie J Goodwin
  • 2020-05-19

Must Needed

I've read a ton of books like this. Most just regurgitate the same thing and are a waste of the few bucks you spend on them.

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  • Faith J Myers
  • 2020-05-19

Most Extensive Book

Am using this at work already and recommending to my colleagues! Thanks Rob for your practical and fun approach to powerful speaking technique!!

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  • Ellie A Briggs
  • 2020-05-19

Good Thinking

The many excellent examples peppered with humor and insight make it easy to effectively incorporate stories without seeming contrived.

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  • Joshua I Dyer
  • 2020-05-19

Everyone Should Listen

This book takes the fear out of public speaking! Always a numbers person, I’ve relied on statistics and boring bullet points to cover my lack of personal stories worth sharing.

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  • Maisie I Cook
  • 2020-05-18

A Wonderful Guide

The book starts with the very basics of good story telling including the best techniques used on telling a story. How to construct your story to get create maximum interest in your listeners.

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    5 out of 5 stars
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  • Mollie F Bishop
  • 2020-05-18

Fantastic Book

Again, when talking about storytelling to be used by non-profits, her advice is to start with the listeners’ point of you not yours. Tell them a story based on who they are not who you are.

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  • Sarah E Saunders
  • 2020-05-18

Amazing Book

Probably the most important statement in the book was, “People don’t care how much you know, until they know how much you care” In other words humanize your story, make the story less about you and your company than the person listening to the story and how it affects her life and her company.

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  • Oliver S George
  • 2020-05-18

Most Useful

I found important incorporating story telling into the actual running of a company. While most books stress the importance of telling good story from marketing and branding purposes.

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  • Leon E Bishop
  • 2020-05-18

Much Appreciated

It’s all about the story Of all the books, I’ve read about storytelling in the past few years this is without a doubt the best one. Rather than spending a lot of time talking about the importance of telling a good story.