Listen free for 30 days
-
The ABCs of Marketing: Introduction to Marketing
- Narrated by: Mark Norman
- Length: 44 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
The ABCs of Marketing: Introduction to Marketing
Buy Now for $4.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Publisher's Summary
It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenburg seem like the next big thing.
But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers.
In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy in less than 30 minutes, with chapters on Advertising, Branding (both Personal and Business), Demographics/Segments, Strategy/Planning, Marketing to Businesses vs. Consumers, Online and Offline Marketing, and Research. This introduction will help you understand marketing and get familiar with both key terms and practices, providing examples from the business world to help illustrate each point. So let this be your crash course in Marketing 101 for the 21st century!