Listen free for 30 days

  • The Automotive Manifesto: How Brand Connection Can Save Retail Automotive

  • Written by: Paul J Daly
  • Narrated by: Paul J Daly
  • Length: 43 mins
  • 5.0 out of 5 stars (1 rating)

Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
The Automotive Manifesto: How Brand Connection Can Save Retail Automotive cover art

The Automotive Manifesto: How Brand Connection Can Save Retail Automotive

Written by: Paul J Daly
Narrated by: Paul J Daly
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $4.95

Buy Now for $4.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

If you’re a dealership (or any retail business, really) whose marketing relies on paid search and sell, sell, sell commercials to keep your business flourishing, you’re wrong.  

Connection is the new currency.  

Marketing, sales, and branding (yes - branding!) must radically shift to reflect how people actually engage with companies. It would be an understatement to say the auto industry has been slow to adapt. Make no mistake, change - spurred by the Amazons, Carvanas, and CarMaxes of the world - is upon us. If you’re not willing to be among the most innovative thinkers regarding brand connection, you’re simply not going to survive, let alone thrive.  

The Automotive Manifesto goes beyond conventional marketing, sales, and branding. It contains actionable tips and the thought processes behind them. Automotive retail needs a reminder that it didn’t conquer all of the challenges over the last hundred years to get beat by ones, zeros, and a smartphone. It cuts right through the brand rot that’s infesting automotive retail and offers real-time strategies to out-thrive the lagging 90% of dealers who can’t change with the times.  

By listening to this book, you will learn: 

  • How brand connection can transform both your internal and external experience 
  • Ways to rid your business the exhausting churn of 30 day sales cycles and tactics 
  • Powerful alternatives to common sales, fixed ops, and people strategies 
  • Branding insights, retail strategies, and business tips that get real, lasting results 
  • A new model of marketing focused around connection to your consumers 
  • An approach for the 10% of dealers who are focused on growth to take advantage of an unprecedented opportunity for brand expansion  

Paul J. Daly refines almost two decades of business leadership, retail auto, and brand marketing experience into the Manifesto, a no-nonsense guide to the connection that is actually possible in retail automotive and beyond.

©2019 Paul J Daly (P)2019 Paul J Daly

What listeners say about The Automotive Manifesto: How Brand Connection Can Save Retail Automotive

Average Customer Ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 0 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.