Listen free for 30 days

  • The Innovation Mindset

  • Eight Essential Steps to Transform Any Industry
  • Written by: Lorraine Marchand
  • Narrated by: Kim Niemi
  • Length: 9 hrs and 53 mins
  • 4.0 out of 5 stars (1 rating)

Try for $0.00
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo + applicable taxes after 30 days. Cancel anytime.
The Innovation Mindset cover art

The Innovation Mindset

Written by: Lorraine Marchand
Narrated by: Kim Niemi
Try for $0.00

$14.95 a month after 30 days. Cancel anytime.

Buy Now for $22.26

Buy Now for $22.26

Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Tax where applicable.

Publisher's Summary

Innovation requires more than a eureka moment. The vast majority of new product ideas never make it to market. Typically, this is because of the failure to address a real problem that a customer has experienced and is willing to pay to have solved. What do people and businesses need to know about the realities of innovating in order to develop products successfully?

Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process, underscoring the importance of creating a problem-solving culture and supporting personal curiosity, passion, and talent. She pinpoints the strengths shared by the big ideas that break through and debunks the myths that hold back aspiring creators. Drawing on her experience as a woman in a male-dominated field, Marchand discusses how to support entrepreneurship by women and highlights the contributions of underrepresented innovators.
©2022 Columbia University Press (P)2022 Ascent Audio
Small Business & Entrepreneurship Management & Leadership Personal Success Business Innovation
Show more Show less

What listeners say about The Innovation Mindset

Average Customer Ratings
Overall
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 4 out of 5 stars
  • 5 Stars
    0
  • 4 Stars
    1
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Audible.ca reviews

Amazon Reviews
Sort by:
Filter by:
  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars
Profile Image for Customer

Very good

Insightful and informative. I enjoyed reading/listen to it. The narrator did a good job with the voice over

Report this

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!