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The Marketing Fallacy
- How Any Small Business Can Look like a Large Corporation, Without the Large Costs
- Narrated by: D. Bruce Day
- Length: 1 hr and 51 mins
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What if everyone thought your small business was a large corporation? How would this impact your opportunities, your sales, and your audience? Undoubtedly, it would catapult each of them. But how exactly does a small business accomplish that? Digital marketer and entrepreneur Joshua Littlejohn has the answer and will tell you how.
The Marketing Fallacy: How Any Small Business Can Look like a Large Corporation, Without the Large Costs provides entrepreneurs and small business owners with a proven road to establish their company's image - without breaking the bank. From branding to client relations, Joshua borrows from his own story of starting his small business using a $500 savings withdrawal and structuring it to seem larger than it was. Through that, Joshua worked with top clients, including Fortune 500 companies, established an impressive professional network and earned a solid stream of income - all while still in college.
Joshua knows that in a world dominated by companies like Google, Amazon, and Facebook, small businesses are gonna have to evolve if they are ever to compete or stay in business. The Marketing Fallacy will provide the knowledge needed to do just that, and supports each assertion using numerous marketing case studies, practical resources, and tools.