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The Pumpkin Plan

A Simple Strategy to Grow a Remarkable Business in Any Field
Written by: Mike Michalowicz
Narrated by: Mike Michalowicz
Length: 6 hrs and 2 mins
5 out of 5 stars (11 ratings)

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Publisher's Summary

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive- let alone grow - it’s easy for entrepreneurs to get caught up in a never-ending cycle of “sell it- do it, sell it - do it” that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. 

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration - pumpkin farmers. 

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

©2012 Mike Michalowicz (P)2019 Penguin Audio

What the critics say

“Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.” (Guy Kawasaki, author of Enchantment and The Art of the Start)

“Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.” (Seth Godin, author of We Are All Weird)

“Michalowicz hits it out of the park, yet again. The Pumpkin Plan is chock-full of Mike’s wonderful humor and is an extraordinary step-by-step guide for entrepreneurs whose business growth has plateaued.” (J. J. Ramberg, host of MSNBC’s Your Business)

What members say

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Loved it

I loved this book, helping me refreshing my mind about what I am doing with my business. I will listen to this book again soon.

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terrible jokes

While the information was good, the jokes were so terrible I could barely stand to stick around. The voices the narrator put on were so bad that at times I couldn't understand what was being said and had to rewind to hear again. I was especially put off at jokes about things like inferring Mother in Laws are ugly, several testicle references, and a suggestion to buy a case of beer for a minor. But the material for businesses was good, although nothing novel. It's worth a gander if someone hands it to you for free or low cost or you're stuck and don't know how to build a business.

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  • Aslam Shakir
  • 2020-01-27

Must read for entrepreneurs.

This book would help those leaders & managers including entrepreneurs to learn how to scale up by engaging others. Think beyond oneself & being part of a team!

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  • R Gardner
  • 2020-01-24

Loved it

Great book great narration excellent advice I learned a lot I highly recommend that you get this book.

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  • Anonymous User
  • 2020-01-10

Wow

Absolutely key book for anyone who wants more from their business and from their life for that matter.

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  • Randy Hickman
  • 2020-01-06

He who had a vision shared it with me.

I’ve had the opportunity to get to know Mike. He speaks at a small business retreat each year for one of my Visual Storiest clients. Mike has a fun sense of humor in delivering top notch information that will change the face of your business, but only if you implement it. He exemplifies uncanny story driven examples to better explain his teaching. Then when sharing the book with a friend, I realized that I was using one of those very stories to relate it to my friend’s business. Just go ahead and download it. Implement the systems. And watch the success blossom!

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  • Germán ZT
  • 2019-08-04

Se paga solo

Lo mejor es que es divertido y al mismo tiempo revela muchas estrategias efectivas pero de forma sencilla y entendible.

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  • Kasey
  • 2019-08-03

inspiring

I have heard some people review this book as fluff. I do not agree. really pushes you to think differently. I feel like with enough thought process I could make multiple big pumpkins. inspires you and your thinking. loved it.

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  • Sarah gomez
  • 2019-11-21

The Secret to Growing massively

to anyone who truly wants to grow their company, read this book you will learn things you never existed!