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  • The Pumpkin Plan

  • A Simple Strategy to Grow a Remarkable Business in Any Field
  • Auteur(s): Mike Michalowicz
  • Narrateur(s): Mike Michalowicz
  • Durée: 7 h et 7 min
  • 4,9 out of 5 stars (77 évaluations)

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The Pumpkin Plan

Auteur(s): Mike Michalowicz
Narrateur(s): Mike Michalowicz
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Description

Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over, and he was chasing customers left and right, putting in 28-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That’s when he discovered an unlikely source of inspiration—pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don’t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch, small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

©2012 Mike Michalowicz (P)2020 Penguin Audio

Ce que les critiques en disent

"Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A pumpkin! Who would have thought? Every one of you—entrepreneurs, business owners—read it! Do it now!" (Michael Gerber, author of The E-Myth and creator of the E-Myth Evolution)

"Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come." (Guy Kawasaki, author of Enchantment and The Art of the Start)

"Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting." (Seth Godin, author of We Are All Weird)

Ce que les auditeurs disent de The Pumpkin Plan

Moyenne des évaluations de clients
Au global
  • 5 out of 5 stars
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  • 5 out of 5 stars
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Histoire
  • 5 out of 5 stars
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  • Au global
    5 out of 5 stars
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specific details

great book for growing your business with very specific strategies. very easy to follow and the instructions

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  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

A must read!!

This book is a true guide to making your business work. Mike is funny yet super practical. He gives you everything you need to make real money in your business and see real success without all the fluff. Thank you Mike!

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  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Such great info!

This is such a great book. Mike provides great information and is so easy to listen to.

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  • Au global
    5 out of 5 stars
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Must read for businesses wanting to scale

I read Mikes Profit First but probably should have read this one first. Really well put together. I even emailed him and he responded. Immediately. Not many authors can make that claim.

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  • Au global
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Histoire
    5 out of 5 stars

so good!

must read for any entrepreneur! this is aligned with mikes other books (that i’ve already read) so there were some repeat insights here but that’s not a bad thing! anything to get it to stay in my head. Highly recommend!

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  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Entertaining and informative

Enjoyed listening to this book in the car. His take home principles to grow a business while not dying in the process were fantastic.

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  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Best book I’ve ever listened to

This is undoubtedly the best book I’ve ever listen to both for performance and for its content. I’m an instant fan of Mike Motorbike

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  • Au global
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Great overall, very easy listen and entertaining

I’ve listened to quite a few audio books, likely over 50 and this one stood out as very entertaining, not dry, the author Mike who reads it very well is passionate about all content and if his humour doesn’t make you laugh your bond to at least smile. I sent this book to my friend who owns a small computer repair shop and he loved it, and finally realizes the power of system’s, and how important it is to step back and be profitable without working 1 min. IN the business (or 9-5 day job rut if your doing it incorrectly). Thanks Mike.

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  • Au global
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Simple concepts powerfully communicated

Very practical, useful for all small business owners I know. He has a way of making things easy to understand and he “gets” the challenges we face as entrepreneurs. I highly recommend it.

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  • Au global
    5 out of 5 stars
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    5 out of 5 stars

game changing

this book is phenomenal. I love how engaging Mike is and the content is no nonsense, straight up actionable. I have no doubt that following this to a T would produce excellent results

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