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The Social Code

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The Social Code

Written by: Patrick Hanlon
Narrated by: Patrick Hanlon
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About this listen

The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

YouTube, the largest social engagement platform on the planet, already promotes the principles outlined in The Social Code as their recommended method for designing and attracting online social communities. Using these principles, social brands are more likely to become viral brands. Hanlon defines the seven critical data points for your social narrative in today's digitally-centered environment. Facebook Likes, social media clicks and hashtag counts are meaningless unless they simultaneously build your social code and thereby your community. This method has already been proven out at Fortune 100 companies around the world.

©2014 Patrick S Hanlon (P)2017 Patrick S Hanlon Crime Fiction Horror Marketing Marketing & Sales Personal Success Thriller Fiction Crime Scary Suspense
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Does not replace but is a great refresher of the original. if you never read original i reccommend you do that first. Was a fan of many examples this refresher had but was not a fan of actual narration..and the flow. It seemed rushed and did not allow for any time for you to think things over before it moved on. (hence I call it a refresher) never the less. Great complimentary pick up to an absolute original masterpiece.

Does not replace but is a great refresher

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