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Publisher's Summary

Study on the go with VangoNotes. Just download chapter reviews from Principles of Marketing, 13/e and listen to them on your mp3 player. Now wherever you are-whatever you're doing-you can study by listening to the following for each chapter of your textbook:

  • Big Ideas: Your "need to know" for each chapter
  • Practice Test: A gut check for the Big Ideas - tells you if you need to keep studying
  • Key Terms: Audio "flashcards" to help you review key concepts and terms
  • Rapid Review: A quick drill session - use it right before your test

    VangoNotes are flexible; download all the material directly to your player, or only the chapters you need. And they're efficient. Use them in your car, at the gym, walking to class, wherever. So get yours today. And get studying.

  • ©2010 by Pearson Education, Inc.

    What listeners say about VangoNotes for Principles of Marketing, 13/e

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    • Overall
      1 out of 5 stars
    • Olaf
    • 2009-08-13

    Don't bother

    These audio book chapters are 20 minutes long. The first five minutes is a quick overview of the chapter. The subsequent 15 minutes is broken into 5 minute quizzes, which are quite repetitive. The questions refer to the text itself, so you won't necessarily know the answer from just listening to the five minute audio summary. Many of the questions are true/false terminology questions such as "If a marketing manager segments their market they are performing market segmentation--true or false?". I wouldn't recommend this unless you happen to be taking a class, reading the text book, and have a lot of extra time in the car.

    3 people found this helpful

    • Overall
      4 out of 5 stars
    • Hari
    • 2011-04-25

    As the title says, it is a notes (4 stars)

    I start each chapter by listening to the audio (~7mins) and try to answer the questions(~15-17 mins). In this way I know what to expect from the chapter before even reading it. My understanding of each chapter has improved very much since I started listening to these audio lessons.

    Is not a 'must have' but it is 'good to have' material for better understanding of the book.

    1 person found this helpful