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Wikinomics
- How Mass Collaboration Changes Everything
- Narrated by: Alan Sklar
- Length: 13 hrs and 39 mins
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Wikinomics
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Publisher's Summary
Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the burgeoning growth of these massive online communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success.
A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the 21st century.
Based on a $9-million research project led by best-selling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing genomes, remixing their favorite music, designing software, finding cures for disease, editing school texts, inventing new cosmetics, and even building motorcycles. You'll read about:
An important look into the future, Wikinomics will be your road map for doing business in the 21st century.
What the critics say
"A clear and exciting preview of how peer innovation will change everything." (Booklist)
"This clear and meticulously researched primer gives business leaders big leg up on mass collaboration possibilities." (Publishers Weekly)