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Win Bigly

Persuasion in a World Where Facts Don't Matter
Written by: Scott Adams
Narrated by: Scott Adams
Length: 9 hrs and 2 mins
Categories: Comedy, Satire
4.5 out of 5 stars (74 ratings)

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Publisher's Summary

NEW YORK TIMES BEST SELLER 

The New York Times best seller that explains one of the most important perceptual shifts in the history of humankind 

Scott Adams was one of the earliest public figures to predict Donald Trump’s election. The mainstream media regarded Trump as a lucky clown, but Adams - best known as “the guy who created Dilbert” - recognized a level of persuasion you only see once in a generation. We’re hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push. 

The point isn’t whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation - or resisting the tactics of emotional persuasion when they’re used on you.  

This revised edition features a bonus chapter that assesses just how well Adams foresaw the outcomes of Trump’s tactics with North Korea, the NFL protesters, Congress, and more.  

©2017 Scott Adams (P)2017 Penguin Audio

What members say

Average Customer Ratings

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    4 out of 5 stars

a few issues.

overall okay but the simulated reality theory was a unrelated waste of time. the sexual hypnosis was awkward, mention having a happy marriage if you want to be taken seriously about that topic.

3 people found this helpful

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Self congratulatory smugness

This man has not heard the word "no" in too long. Most of the book is a description of how great the author is and how he predicted the Trump win. One giant "I told you so".

4 people found this helpful

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Great book!

What a fantastic book. Made my world bigger! This helped me understand a lot about myself and the people in my circle.

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  • sam
  • 2019-04-12

Amazing story by a master intuitive

A true story that plays out in multiple dimensions at the same time.
3D Joy!

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I Like Scott

A fun and persuasive telling of Scott's experiences during the Trump campaign. His humour and analysis make for an intriguing tale.

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buy the book! 😍 it worth every single pennies!

Scott Adams is the best cartoonist on persuasion. I have all his books! 😎 another book you should also read is "how I failed at almost everything but still win big" . I build a exercise system because that book. right now I am at the healthiest point in my life. highly recommended!

1 person found this helpful

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Book is much more than just the 2016 USA Election

When I purchased the Audio Book Win Bigly I knew very little of Scott Adams. Of course I had read Dilbert when I had a job years ago but I was not a fan of comics, comic books so I did not know he was the cartoonist. I have an account with audible and buy a book every month. This title was recommended from my purchase history as I am a student of personal development, communication, listening, persuasion etc. I am so glad I bought this book. I too predicted a Trump win but did not try to influence anyone. Disclosure: I am Canadian so I could not vote and therefore did not have the cognitive bias either way but I knew the results would affect my life. I wish I had found Scott’s blog before the election to have followed the narrative day by day.

I loved Scott’s humour and style. His explanation of how Trump won the election, how Ms. Clinton lost the election and how persuasion works at the highest levels. But this book is much more than just the USA election and the skills here can be applied in our own lives daily. I am grateful for this audio book as these skills are important in our day to day lives. We all know that multiple times per day people, news, companies, friends, employers and many others are influencing you and I. Listening to this audio book will show you how this is done well and how it is done poorly.

In the age of Big Data and Social Media it is imperative to understand how they are influencing you. You will be the much better for having this knowledge.
I have just ordered a couple of hard copies of this book to give to my children and others I care about.

1 person found this helpful

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  • Eric
  • 2018-03-13

Entertaining and Informative

If you could sum up Win Bigly in three words, what would they be?

Entertaining, Informative, Funny

Who was your favorite character and why?

Donald Trump for his persuasion skills during the election

Have you listened to any of Scott Adams’s other performances before? How does this one compare?

No

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

I am always worried about the time investment when I buy a book. This book was worth every second. Scott is great writer and narrator and you will have a great time listening to this book.

10 people found this helpful

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  • Richard Kakareko
  • 2018-03-23

A cerebral experience.

I enjoyed the many times my brain was near overloaded by the many interesting ideas and perspectives. Great story full of useful information.

8 people found this helpful

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  • I'm not giving my name to a machine
  • 2017-11-05

Good content, available for free on his blog

This book is a collection of blog posts from Scott Adams. I'm disappointed there is not more original content. You can find most the content in this book on blog.dilbert.com

This book offers little for those who followed Scott Adams during the election season. I highly recommend his blog, Morning Coffee Periscope, and his other book "How to Fail at Almost Everything and Still Win Big". I recommend THIS book only to those who have not read or listened to his other content.

I don't recommend this book for anyone who is not a fan of Donald Trump.

18 people found this helpful

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  • dan
  • 2018-03-23

Almost hated to keep going

I almost stopped after the first few chapters because I agree with a lot of his theories. Not all mind you because no one person has it all.

But obviously you have to wonder how can people be so against trump and so against Clinton and vice versa. It is such a basic thing that we are simply not evolved enough to use logic and we ignore facts. Logic was not needed to survive. Emotion and pro creation are required to survive. So basic lol

But it helps understand what I see all around me and now I have to figure out how to deal with millions of realities. Who can you even talk to that isn’t going to ignore the facts and open their mind. Not many

8 people found this helpful

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  • M. Russell
  • 2017-10-31

NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

27 people found this helpful

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  • Simon
  • 2017-12-14

Win Bigly

What a fun and enlightening audiobook, was so much fun to listen about Scott’s journey and shifts through the 2017 elections. This is a must listen because it debunks much of the deplorable actions and manipulative b s from the election. I’ve now become a Scott Adams fan and just bought a bunch of Dilbert books to continue exercising my laughing muscles. I also bought Robert Cialdini’s book after Scott’s very funny plug in Win Bigly, so good he plugs in two sections!!! Enjoy

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  • Ryan R. Wixom
  • 2018-02-13

I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

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  • Trey Dawg.
  • 2017-11-02

So happy for you Scott. 🙏🏻

Words can’t express how happy I am that you were able to narrate your own book. I will never forget how emotional you were on periscope once it was completed.

This book is brilliant.

@thepatriot143

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  • Anonymous User
  • 2018-02-27

Convinced

Scott Adams narrating his own book took it to the next level. Will listen again.

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  • Bruno
  • 2017-12-20

A book about persuasion, but I am not convinced...

This books really does present some interesting concepts of persuasion and how they may have affected the results of the 2016 USA presidential elections. But I cannot help but feel that the author suffers of great bias towards Trump, losing objectivity. Using two of the key concepts discussed by the book, I would say that this book is Scott Adams greatest exercise of confirmation bias and cognitive dissonance.

11 people found this helpful