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Win Bigly

Persuasion in a World Where Facts Don't Matter
Written by: Scott Adams
Narrated by: Scott Adams
Length: 9 hrs and 2 mins
4.5 out of 5 stars (53 ratings)

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Publisher's Summary

"If you watched the entire election cycle and concluded that Trump was nothing but a lucky clown, you missed one of the most important perceptual shifts in the history of humankind. I'll fix that for you in this book."

Adams was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.

Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech - a hand gesture here, a phrase there - and if the right buttons are pushed, we decide we agree with the speaker and invent reasons to justify that decision after the fact.

The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting - the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:

  • If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is and will remember the issue as high priority.
  • Stop wasting time on elaborate presentation preparations. In this book you'll learn which components of your messaging matter and where you can wing it.
  • Planting simple, sticky ideas (such as "Crooked Hillary") is more powerful than stating facts. Just find a phrase without previous baggage that grabs your audience at an emotional level.

Adams offers nothing less than "access to the admin passwords to human beings". This is a must-listen if you care about persuading others in any field - or if you just want to resist the tactics of emotional persuasion when they're used on you.

©2017 Scott Adams (P)2017 Penguin Audio

What members say

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a few issues.

overall okay but the simulated reality theory was a unrelated waste of time. the sexual hypnosis was awkward, mention having a happy marriage if you want to be taken seriously about that topic.

2 of 2 people found this review helpful

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  • sam
  • 2019-04-12

Amazing story by a master intuitive

A true story that plays out in multiple dimensions at the same time.
3D Joy!

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I Like Scott

A fun and persuasive telling of Scott's experiences during the Trump campaign. His humour and analysis make for an intriguing tale.

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Self congratulatory smugness

This man has not heard the word "no" in too long. Most of the book is a description of how great the author is and how he predicted the Trump win. One giant "I told you so".

3 of 6 people found this review helpful

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buy the book! 😍 it worth every single pennies!

Scott Adams is the best cartoonist on persuasion. I have all his books! 😎 another book you should also read is "how I failed at almost everything but still win big" . I build a exercise system because that book. right now I am at the healthiest point in my life. highly recommended!

1 of 2 people found this review helpful

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Book is much more than just the 2016 USA Election

When I purchased the Audio Book Win Bigly I knew very little of Scott Adams. Of course I had read Dilbert when I had a job years ago but I was not a fan of comics, comic books so I did not know he was the cartoonist. I have an account with audible and buy a book every month. This title was recommended from my purchase history as I am a student of personal development, communication, listening, persuasion etc. I am so glad I bought this book. I too predicted a Trump win but did not try to influence anyone. Disclosure: I am Canadian so I could not vote and therefore did not have the cognitive bias either way but I knew the results would affect my life. I wish I had found Scott’s blog before the election to have followed the narrative day by day.

I loved Scott’s humour and style. His explanation of how Trump won the election, how Ms. Clinton lost the election and how persuasion works at the highest levels. But this book is much more than just the USA election and the skills here can be applied in our own lives daily. I am grateful for this audio book as these skills are important in our day to day lives. We all know that multiple times per day people, news, companies, friends, employers and many others are influencing you and I. Listening to this audio book will show you how this is done well and how it is done poorly.

In the age of Big Data and Social Media it is imperative to understand how they are influencing you. You will be the much better for having this knowledge.
I have just ordered a couple of hard copies of this book to give to my children and others I care about.

1 of 3 people found this review helpful

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  • Eric
  • 2018-03-13

Entertaining and Informative

If you could sum up Win Bigly in three words, what would they be?

Entertaining, Informative, Funny

Who was your favorite character and why?

Donald Trump for his persuasion skills during the election

Have you listened to any of Scott Adams’s other performances before? How does this one compare?

No

Was this a book you wanted to listen to all in one sitting?

No

Any additional comments?

I am always worried about the time investment when I buy a book. This book was worth every second. Scott is great writer and narrator and you will have a great time listening to this book.

4 of 4 people found this review helpful

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  • M. Russell
  • 2017-10-31

NLP on steroids

Very well written and told in the droll but amusing way of the Dilbert character! If you hate Donald Trump you'll discover why he won. If you love him then you'll discover why he won. But much more importantly you'll discover that feelings come first and trump facts every time!

24 of 30 people found this review helpful

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  • I'm not giving my name to a machine
  • 2017-11-05

Good content, available for free on his blog

This book is a collection of blog posts from Scott Adams. I'm disappointed there is not more original content. You can find most the content in this book on blog.dilbert.com

This book offers little for those who followed Scott Adams during the election season. I highly recommend his blog, Morning Coffee Periscope, and his other book "How to Fail at Almost Everything and Still Win Big". I recommend THIS book only to those who have not read or listened to his other content.

I don't recommend this book for anyone who is not a fan of Donald Trump.

13 of 16 people found this review helpful

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  • dan
  • 2018-03-23

Almost hated to keep going

I almost stopped after the first few chapters because I agree with a lot of his theories. Not all mind you because no one person has it all.

But obviously you have to wonder how can people be so against trump and so against Clinton and vice versa. It is such a basic thing that we are simply not evolved enough to use logic and we ignore facts. Logic was not needed to survive. Emotion and pro creation are required to survive. So basic lol

But it helps understand what I see all around me and now I have to figure out how to deal with millions of realities. Who can you even talk to that isn’t going to ignore the facts and open their mind. Not many

5 of 6 people found this review helpful

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  • Richard Kakareko
  • 2018-03-23

A cerebral experience.

I enjoyed the many times my brain was near overloaded by the many interesting ideas and perspectives. Great story full of useful information.

2 of 2 people found this review helpful

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  • Ryan R. Wixom
  • 2018-02-13

I was not so persuaded

I really enjoyed a few sections of this book. The discussion about why being hyper focused on the facts doesn't help you win really resonated with me and explains a lot about disagreements I've had with my wife. The hypnotism parts were intriguing, too. Way too much of this book is a not very convincing defense of Scott's belief that Trump is a secret mastermind of persuasive skill. Maybe I hoped the parts would be funnier or more insightful, but they seemed repetitive and flat. If you you are a fan of Donald Trump, you will probably like this book much more than I did.

18 of 24 people found this review helpful

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  • Lisa Lawn
  • 2019-05-04

Lesson in persuasion, influence & cognitive biases

The author is very knowledgeable about how natural cognitive biases can be exploited to persuade and influence individuals and groups. The author also holds, in my opinion, twisted ideas about ethics regarding the current president, his campaign, and his presidency. Admittedly, I am unable to separate my agreement on the persuasion topic from my intense disagreement with Scott Adams' ethical viewpoints.

1 of 1 people found this review helpful

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  • Sarterus Rowe
  • 2019-04-15

An Intro to the Post Fact World

This book is terribly depressing but also very true. I cried at how accurate this book is. Scott nails why liberals lost the 2016 election in a world where rhetoric and manipulation rule over facts. I truly hate how true this book is. Rashomon is more real now than ever.

1 of 1 people found this review helpful

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  • Example: Mark Twain
  • 2019-01-16

Disappointed

This book became a slog before I finished it. I was hoping for some useful information but I was able to get very little from it.

Scott Adams narrates it and he doesn't have the best voice for narration. I could put up with that but I found it hard to keep my mind from wandering. Additionally, this book provides a long list of persuasion tips but since it is an *audio* book, it is impossible to go back and see that list to get a better sense of it. I think it would have been better as a physical book.

In an attempt to bolster his bona fides at the beginning, Scott states that he is not a Trump supporter and has extreme political opinions. He gives two examples:
1) Groups of people should be given preferential treatment according to their skin color.
2) Some groups of people should not be allowed to participate in the political process surrounding an issue if they don't *bear the responsibility* for it. I found this one to be particularly interesting since he later admits that he never votes but thinks it is OK to give political and persuasion advice. Kind of like when your childless friends try to tell you what you are doing wrong with your kids.

I had a hard time getting past these issues but thought I may be able to learn from someone I fundamentally disagree with. The problem is that much of what he says is contradictory. This is stated in the subtitle "Persuasion in a world where facts don't matter" but it really boils down to claims that he is able to see things others can't. Since facts don't matter, who are you to say it is true or isn't?

The tips themselves have some useful information, you can find said list on the Internet. I wish I had done that instead of sitting through this awful presentation. I went into this with a good image of Scott Adams based on what I have seen of him on Periscope and YouTube but now I have a bad image and will heavily discount him in the future.

1 of 1 people found this review helpful

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  • Anonymous User
  • 2018-02-27

Convinced

Scott Adams narrating his own book took it to the next level. Will listen again.

1 of 1 people found this review helpful