Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, is a certified friend of the Social Pros podcast! We’re thrilled to have him back as a third-time guest on the show to talk about his work at CPSC and his tips for making safety content fun and engaging.

Full Episode Details

How do you take something like product safety information and turn it into a library of fun, interesting, and entertaining content? Well, Joseph Galbo, Social Media Specialist at the U.S. Consumer Product Safety Commission, shares his secrets in this episode.

We hear a rundown of what social is like at CSPC, how it’s changed since we last spoke, and Joseph’s creative approach to getting important information out there.

Joseph shares stories of unique social campaigns he’s worked on, from the CPSC album drop to its Marvel-like universe of characters, including Potato the Dog, Copernicus Jackson the Cat, and Quinn the Quarantine Fox, who all share important messages with the public.

Aside from talking about safety memes, Joseph chats about the importance of engagement data, evergreen content, and communicating different safety issues around the U.S.

In This Episode:

• 3:35 - What social media is like at CPSC and what’s changed
• 6:25 - How CPSC strikes a balance between serious information and fun content
• 8:40 - Joseph explains the album drop campaign
• 13:50 - Taking a more creative approach to communicating with the public
• 15:52 - How Joseph gets creative ideas approved
• 19:28 - How government agencies are evolving on social
• 26:47 - How CPSC uses engagement data and social listening
• 29:34 - Joseph explains his favorite projects and why CPSC has a Marvel-like universe of characters
• 32:47 - Joseph asks our Social Pros hosts about following government accounts
• 37:08 - Why people are looking for more hopeful content on social
• 38:13 - Joseph’s top tip for anyone looking to become a social pro

Resources

• Grab your free Social Media Audit Bundle
• Follow the US Consumer Product Safety Commission on X
• Connect with Joseph on LinkedIn
• Join the Social Pros community on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

This episode with Fractional VP of Social Media at Social Proof Agency, Robyn Nissim, is a masterclass in social media. Hear about her journey from in-house roles to fractional work, the importance of investing in social media, and much more.

Full Episode Details

This episode welcomes Robyn Nissim, who shares her journey from Head of Social at big brands such as Alo Yoga and Anastasia Beverly Hills to her current role as Fractional VP of Social Media for a variety of brands. Robyn reflects on the pivotal shift towards a digital-first approach and emphasizes the importance of adapting in the dynamic social landscape.

Host Leanna Pham and guest co-host Sunny Hunt talk to Robyn about how vital it is to invest properly in social, and she highlights the percentage of online users that are influenced by brand social media—a compelling stat that shows just how important it is for brands to be engaging effectively. They talk about the value of tracking impressions, click-through rates, and cultural impact, emphasizing the need for brands to align their strategies with the digital behaviors of their target audience.

The conversation also explores Robyn’s thoughts and advice on innovative influencer marketing strategies and the role of social media teams within organizations. Robyn shares her favorite structure for her social teams, advocating for cross-functional collaborations and strategic content planning. They also discuss finding the balance between leveraging trends for brand visibility and maintaining a robust content strategy grounded in brand authenticity.

In This Episode:

• 0:40 - Robyn expands on her current role
• 2:14 - What she loves about building teams
• 3:54 - How she approaches brands that aren’t investing in social
• 6:13 - Why brands need to invest in roles and responsibilities within the social team
• 8:42 - Robyn’s ideal social team breakdown
• 11:32 - How social teams can share their insights with the whole organization
• 13:06 - Ways small teams can get a seat at the table
• 15:03 - Trends Robyn is seeing in social currently
• 21:17 - Advice for starting an influencer program
• 23:35 - Robyn’s favorite activation and why
• 26:04 - In-house roles vs fractional roles

Resources

• Grab your free Social Media Audit Bundle
• Connect with Robyn on LinkedIn

Visit SocialPros.com for more insights from your favorite social media marketers.

How does an Ivy League school manage its social media with a small team? We asked Maya Wesby, Social Media Manager at Harvard Graduate School of Education, for some insider insights into her role on this week’s Social Pros.

Full Episode Details

With a small social media team consisting of Maya Wesby (Social Media Manager) and a student intern, a key part of Maya’s role is wearing many different hats. While challenging, Maya’s realm of responsibility includes creating social-first content for multiple platforms, videos, editorial content for the website, and even a podcast on top of it all.

Maya joins this episode of Social Pros to share her secrets to balancing it all and creating engaging content for students, alumni, faculty members, and anyone else interested in learning about the school.

In this episode, we hear how Maya has become a master at prioritizing the best content to work on, how she jumps on opportunities to create new content, and where she gets inspiration from. We also hear a bit about her personal branding on LinkedIn and why she’s a big fan of the platform.

In This Episode:

• 1:38 - Maya gives us an introduction to her role
• 4:13 - Who Maya’s audience is on different platforms
• 5:11 - The challenge of managing different brand voices across social media channels
• 7:07 - Balancing social-first content to build a community with the institution’s needs
• 8:18 - How Maya prioritizes what content to work on in a small team
• 10:08 - Maya’s experience with generative AI
• 13:06 - How Maya seeks out student events that make great social content
• 14:50 - The types of engagement Maya seeks out and how she manages reporting
• 16:45 - Maya shares some of her favorite content projects
• 20:26 - How to review last year’s content and take it up a notch
• 23:29 - Why Maya uses LinkedIn for her personal brand
• 27:54 - Maya’s top tip for those looking to become a social pro

Resources

• Grab your free Social Media Audit Bundle
• Connect with Maya on LinkedIn
• Follow Harvard Graduate School of Education on X

Visit SocialPros.com for more insights from your favorite social media marketers.