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The Business of Boutique Fitness

The Business of Boutique Fitness

Written by: Lise Kuecker
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About this listen

I'm Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn't have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strategies for our industry every single week. I created this podcast so you'd always have clear, actionable processes, tried and tested Facebook advice and some good ole fashioned inspiration so that you can take simple actionable steps to grow your studio and turn it into a powerhouse empire, just like I did. If you're a studio owner who's ready to impact your community and see major growth in the process, or you're prepping to become one, then you are in the right place. So let's kick this off, shall we? Economics Entrepreneurship Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Management & Leadership Small Business & Entrepreneurship
Episodes
  • 695: Your Economy-Proof Plan, Part 3
    Dec 18 2025

    Amidst an unstable, unpredictable economy, it's critical that your studio has its books in order. Of course, proactive financial strategies are smart business practices in any economic season.

    Fortify your financial backbone with budgets, expense cutting, retention boosting and scenario planning with Coach Matt Hanton and me in Episode 695: Your Economy-Proof Plan, Part 3.

    • Befriend your budget: identify fixed and flexible expenses; know your numbers

    • Cut the fluff: find and drop any expenses that don't make—or save—money

    • Optimize everything: tighten schedules and make your space work harder

    • Keep them coming: dedicate money and time to nurturing and retaining members

    • Map out contingencies: plan and prep for best, worst and realistic outcomes

    Plus, maintain cash flow and cash reserves, invest wisely and protect your profits. Episode 695 helps you master and monitor your numbers to keep your studio stable and strong.

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

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    26 mins
  • 694: What Other Studio Owners Are Doing That You Are Not
    Dec 16 2025

    Welcome to this bonus podcast episode! If you've ever looked at your red-hot competitors and wondered about their secrets to success, we've got you. Spoiler: it's not money, tech…or magic.

    Coaches Caroline Plambeck and Rachel Prairie break down the simple, smart moves that create momentum in Episode 694: What Other Studio Owners Are Doing That You Are Not.

    • Share the why: host regular team meetings to build communication and buy-in

    • Sell with soul: train your team to connect naturally and ditch pressure tactics

    • Treat them right: onboard well and share opportunities to maximize retention

    • Guard your time: block hours to think big picture, plan ahead and get out of the weeds

    • Track and tweak: scrutinize your data, refine and experiment without fear

    You don't have to overhaul everything. Start by excelling in the basics: know your numbers, empower your team and lead with clarity rather than chaos. Episode 694 is your overview..

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/




    Top studios don't rely on luck, trends, or chaos—they rely on rhythm, clarity, and consistent follow-through.

    Start with five small shifts, put them into practice, and suddenly you're operating like the studios everyone else is trying to learn from.

    💡 What Top Studio Owners Are Doing (That You Should Be!)

    Run purposeful meetings. Clear cadence, clear agenda, clear expectations.

    Share the why. Tie goals, numbers, and pushes to real context.

    Build a sales rhythm. Make sales everyday simple—not scary.

    Train everyone. Front desk, instructors, cleaners—everyone sells the experience.

    Anchor to your mission. Let your values shape your client journey.

    Protect your time. Block hours to work on the business, not just in it.

    Track everything. Leads, usage, cancellations—data drives decisions.

    Retain like it matters. Because it does. Keep the clients you worked so hard to earn.

    Delegate boldly. Onboard well, develop leaders, and get help before you burn out.

    Experiment smartly. Test, tweak, track, repeat—no trend hopping without strategy.

    The Bottom Line

    You don't need a massive overhaul to join them. Start with small shifts, tighten your processes, and build from there. Consistency compounds — and suddenly, you're the studio everyone else is asking, "How are they doing that?"

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    34 mins
  • 693: Your Economy-Proof Plan, Part 2
    Dec 11 2025

    Good news: economic downturns don't have to mean disaster for your studio. In fact, with the right messaging and moves, you can turn uncertainty into opportunity.

    In Episode 693: Your Economy-Proof Plan, Part 2, Coach Matt Hanton and I tackle growth strategies that can position your studio to excel while everyone else is playing defense.

    • Reframe the message: emphasize value—fitness is an investment, not a luxury

    • Tout value: compare your offer to pricier experiences like dinner and concerts

    • Hit the 5 kinds of wealth: exercise feeds the mind, body, wallet, time and relationships

    • Be greedy for growth: look for acquisition, talent and market share opportunities

    • Diversify your stool: add new revenue legs, like retail or events, to steady your base

    Economic slumps don't have to mean shrinking ambitions. Trade fear for faith and take a proactive approach to come out ahead of the curve. Episode 693 lays out your roadmap.

    Catch you there,

    Lise

    PS: Join 2,000+ studio owners who've decided to take control of their studio business and build their freedom empire. Subscribe HERE and join the party!



    www.studiogrow.co

    www.linkedin.com/company/studio-growco/

    Show more Show less
    24 mins
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