In this extended episode of UX Soup, we talk with Professor Gary Burnett from Loughborough University, who is a pioneer in the use of immersive technology, especially social virtual reality, as a means to engage and teach Higher Education students in new and meaningful ways. We talk with Gary about two recently published research articles: one on hologram teachers and the other on utilising virtual worlds for team-building exercises.

The first instalment of Spilt Soup, which breaks down UX reasons for spectacular product and service failures. Where better to start than Quibi? In 2020 Quibi was launched with massive financial backing as a streaming service to compete with Netflix and other video streaming platforms. But after only 8 months it was gone. We analyse what went wrong from a UX perspective and lessons that can be learned.

In Condensed Soup we discuss our biggest UX research wins.

A recent study out of Dongchedi in China evaluated how effectively 36 cars handled 15 obstacles in both highway and urban settings. We discuss the results of the study, the strengths and weaknesses of it, and what it means for safety and human factors in the design of these systems. In Condensed Soup, we share our most proudest or most memorable research findings.