Showing titles in Computers & Technology

In the rapidly changing world of digital marketing, keeping up with the latest trends and technologies can seem daunting. However, the key to success in this dynamic environment is to understand not only what is changing, but also why. Digital Marketing for Beginners 2024 offers a solution to this problem. Created by a team of digital marketing and data analytics experts, this book is an essential resource for those who want to stay competitive and up-to-date. It guides you through the unique challenges and opportunities of digital marketing in 2024.

Now, in the first book ever written about this ultrasecretive department, the former director of OTS teams up with an internationally renowned intelligence historian to give listeners an unprecedented look at the devices and operations deemed "inappropriate for public disclosure" by the CIA just two years ago.

Dan Kennedy and Parthiv Shah leverage their extensive marketing expertise to teach you proven, no-nonsense strategies for achieving successful marketing automation. This exceptional addition to the No B. S. series is essential for anyone aiming to harness software and cutting-edge technology to elevate their marketing efforts.

Artificial intelligence touches nearly every part of your day. While you may initially assume that technology such as smart speakers and digital assistants are the extent of it, AI has in fact rapidly become a general-purpose technology, reverberating across industries including transportation, healthcare, financial services, and many more. In our modern era, an understanding of AI and its possibilities for your organization is essential for growth and success. Artificial Intelligence Basics has arrived to equip you with a fundamental, timely grasp of AI and its impact.

The word spread through the hacking underground like some unstoppable new virus: Someone - some brilliant, audacious crook - had just staged a hostile takeover of an online criminal network that siphoned billions of dollars from the U.S. economy. The FBI rushed to launch an ambitious undercover operation aimed at tracking down this new kingpin. Other agencies around the world deployed dozens of moles and double agents.

Understand Generative AI and how it can revolutionize your life in just 14 days – even if you’ve never touched an AI tool beforeAre you fascinated by the potential of AI but feel overwhelmed by its complexity? Do you often wonder how Generative AI could personally or professionally impact you, yet hesitate to dive deeper, fearing it's too technical or inaccessible? Are you concerned about the ethical implications of AI and want to be sure you're using these technologies responsibly? If you answered “yes” to any of these questions, you’re not alone.

Unlock the full potential of AI in education and transform your classroom into a personalized, efficient learning environment! Our book offers proven strategies, ethical considerations, and cost-effective tools to successfully integrate AI into your educational scenario. Gain comprehensive access to an ever-evolving resource page that alone exceeds the cost of the book.

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it?

How did a simple design error cause one of the great disasters of the 1980s - the collapse of the walkways at the Kansas City Hyatt Regency Hotel? What made the graceful and innovative Tacoma Narrows Bridge twist apart in a mild wind in 1940? How did an oversized waterlily inspire the magnificent Crystal Palace, the crowning achievement of Victorian architecture and engineering? These are some of the failures and successes that Henry Petroski, author of the acclaimed The Pencil, examines in this engaging, wonderfully literate book.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg.

In this fascinating book, investigative reporter Yasha Levine uncovers the secret origins of the Internet, tracing it back to a Pentagon counterinsurgency surveillance project. With deep research, skilled storytelling, and provocative arguments, Surveillance Valley will change the way you think about the news - and the device on which you read it.

In the final decades of the 19th century, three brilliant and visionary titans of America's Gilded Age - Thomas Edison, Nikola Tesla, and George Westinghouse - battled as each vied to create a vast and powerful electrical empire. In Empires of Light, historian Jill Jonnes portrays this extraordinary trio and their riveting and ruthless world of cutting-edge science, invention, intrigue, money, death, and hard-eyed Wall Street millionaires.

In The DevSecOps Playbook: Deliver Continuous Security at Speed, the chief information and information security officer at Wiley, Sean D. Mack, delivers an insightful and practical discussion of how to keep your business secure. You'll learn how to leverage the classic triad of people, process, and technology to build strong cybersecurity infrastructure and practices. You'll also discover the shared responsibility model at the core of DevSecOps as you explore the principles and best practices that make up contemporary frameworks.

The New York Times best seller about a noted tech venture capitalist, early mentor to Mark Zuckerberg, and Facebook investor, who wakes up to the serious damage Facebook is doing to our society—and sets out to try to stop it.

Messy code is a nuisance. "Tidying" code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer of software patterns, suggests when and where you might apply tidyings to improve your code while keeping the overall structure of the system in mind. Instead of trying to master tidying all at once, this book lets you try out a few examples that make sense for your problem. If you have a big function containing many lines of code, you'll learn how to logically divide it into smaller chunks.

Mary Aiken is the world's leading expert in forensic cyberpsychology - a discipline that combines psychology, criminology, and technology to investigate the intersection where technology and human behavior meet. In this, her first book, Aiken has created a starting point for all future conversations about how the Internet is shaping development and behavior, societal norms and values, children, safety, security, and our perception of the world.

This book is for programmers who want to learn JavaScript and for web developers who want to take their understanding and mastery to the next level. It begins by explaining the JavaScript language itself, in detail, from the bottom up. It then builds on that foundation to cover the web platform and Node.js.

Are we living in the most spiritually charged era of human history? Is artificial intelligence the devil’s greatest deception—or God's most powerful tool for redemption? In this bold, Spirit-filled audiobook, Michael David Klijanowicz dares to confront the question every believer must answer: Is AI a weapon of darkness or a divine gift for Kingdom advancement? This isn't just another book on technology—it’s a prophetic wake-up call.

James D. Watson, the Nobel laureate whose pioneering work helped unlock the mystery of DNA's structure, charts the greatest scientific journey of our time, from the discovery of the double helix to today's controversies to what the future may hold. Updated to include new findings in gene editing, epigenetics, and agricultural chemistry as well as two entirely new chapters on personal genomics and cancer research. This is the most comprehensive and authoritative exploration of DNA's impact on our society and our world.

The world of technology is changing all the time. A product that is innovative and brand-new today can be old news tomorrow as we are in a constant state of looking for the newest and most innovative things that we can use. And when it comes to helping us stay on top of this technology, artificial intelligence is leading the pack. This audiobook will provide you all the information you need to understand and learn how artificial intelligence is being used in our modern world.