Showing titles in Marketing & Sales

Big impact, "small" following — for now. On “Off the Charts,” PR specialist Carlos Garcia goes beyond the charts to spotlight podcasts that are making waves through insight, authenticity, and standout conversations that may not appear immediately under a top 10 list of shows. Each episode unpacks what makes these shows — and their guests — truly worth your time. Podcasting is a $7.3B industry but not all are in it for the money.

Le Labo du Podcast, c’est le rendez-vous de celles et ceux qui ne veulent pas juste “avoir un podcast”, mais l'incarner pleinement. Que vous soyez entrepreneure, solopreneure ou professionnelle en quête de nouveaux canaux de communication, sachez que le podcast est bien plus qu’un simple média audio. C’est un outil stratégique qui peut avoir un grand impact lorsqu'on sait comment et pourquoi l’utiliser. Dans Le Labo du Podcast, on oublie les conseils gadgets, les tendances creuses et les to do lists qui n’en finissent plus. Ici, on réfléchit avant d’enregistrer, on aligne ...

Ready to rethink how you connect with today’s wine lovers? We Taste Wine Differently is the podcast for wine professionals eager to challenge the status quo and create truly unforgettable, people-centric wine experiences.Join host Dr. Isabelle Lesschaeve, a sensory and consumer science expert with over 30 years dedicated to understanding wine perceptions. This podcast serves as a bridge between cutting-edge sensory science and the practical needs of the wine industry.Aired every Wednesday, we deliver actionable, science-backed strategies through a mix of insightful solo episodes, expert ...

The Outlandish Podcast is hosted by William August, CEO of Outlandish Group. The show dives into the ins and outs of social commerce — breaking down how brands grow online, what makes campaigns truly click, and the real strategies behind going viral. It’s all about uncovering the playbook for success in today’s fast-moving digital world.

We sit down with successful entrepreneurs and talk about their journeys to success, how they did it, and get real world advice for our listeners. We want to help new entrepreneurs get started by hearing from others who have done it, and share advice and tips to get them there.

In 1983, Muhammad Yunus established Grameen, a bank devoted to providing the poorest of Bangladesh with minuscule loans. Twenty-three years later they won the Nobel Prize for Peace for their work in eradicating poverty. This is an inspiring story of one man’s realization that access to even a small amount of credit can transform the lives of the poorest citizens of the world.

In How to Start a Kids Party Entertainment Business, VentureNest Books provides a thorough roadmap for turning your passion for children's events into a successful business. This guide addresses common challenges faced by aspiring entrepreneurs, such as defining your niche, promoting your services, and managing logistics effectively.

Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask advertising veteran and CBC Radio host Terry O'Reilly one question more than any other: How does a little business compete with the big guys? After decades at the helm of an award-winning advertising production company, and over a decade exploring the art and science of marketing for CBC Radio, O'Reilly delivers all the answers they - and anyone with something to sell - ever wanted to know.

Featuring profiles of 18 homesteaders and farmers who share stories of their own journeys toward a healthier, freer, more fulfilling lifestyle, this audiobook provides actionable ideas that you can use to achieve your dream of self-sufficiency. From how others got out of debt, to what to consider before buying land, to the steps to take when setting up a sustainable homestead or farmstead business, this book details the strategies that will save money, generate income, and put you on the path to self-sufficiency.

Cold calling is painful and uncomfortable for every single salesperson on Earth. The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection. But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard. Cold calling sucks. And that's why it works. While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever heard of.

Welcome to Concrete Business Playbook, the go-to podcast for entrepreneurs and professionals in the concrete industry looking to scale grow their own concrete companies! Hi, I’m Tyler Link, a concrete business owner, and owner of Contractor of CEO, the top marketing company for concrete contractors, this podcast is designed to provide you with the strategies, insights, and tools you need to thrive in the concrete business.Join me as we explore topics like project management, marketing strategies, and the fastest way to scale your concrete company. Each episode features in-depth tactics that...

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

We are in the golden era of boutiques. The business models of your clients are being disrupted. This makes it virtually impossible for them to have all the required expertise in-house. They are looking for external expertise. They have big budgets to spend. Clients are buying from boutiques in record numbers. The sun is shining. Time to make hay.

In Pick Up the Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal best-selling author Alex Goldfayn delivers a comprehensive road map to one of the most important weapons in any salesperson's arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear.

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

This incisive, practical audio guide provides a thorough breakdown of the ins and outs everyone needs to know when turning contracting skills into a business. From summoning the motivation to start your own business to the intricacies of being your own boss, Claudiu Fatu artfully turns his personal experiences and those of other successful contractors into advice on every aspect of building a business.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

If you've ever sought a job or hired someone, applied to college or guided your child into a good kindergarten, asked someone out on a date or been asked out, you've participated in a kind of market. Most of the study of economics deals with commodity markets, where the price of a good connects sellers and buyers. But what about other kinds of "goods," like a spot in the Yale freshman class or a position at Google?