Showing titles in History & Culture

Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.

NATIONAL BESTSELLER The story of a small AI company that gave facial recognition to law enforcement, billionaires, and businesses, threatening to end privacy as we know it “The dystopian future portrayed in some science-fiction movies is already upon us. Kashmir Hill’s fascinating book...

On the surface, a British poet, an UberEats courier in Pittsburgh, an Indian doctor, and a Chinese activist in exile have nothing in common. But they are in fact linked by a profound common experience—unexpected encounters with artificial intelligence. In Code Dependent, Murgia shows how automated systems are reshaping our lives all over the world, from technology that marks children as future criminals, to an app that is helping to give diagnoses to a remote tribal community.

Michael Kearns and Aaron Roth explain how we can better embed human principles into machine code - without halting the advance of data-driven scientific exploration.

Garry Kasparov's 1997 chess match against the IBM supercomputer Deep Blue was a watershed moment in the history of technology. It was the dawn of a new era in artificial intelligence: a machine capable of beating the reigning human champion at this most cerebral game. That moment was more than a...

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

In the late 1850s, a physician in New York City used a syringe and glass tube to inject half a drop of sperm into a woman's uterus, marking the first recorded instance of artificial insemination. From that day forward, doctors and scientists have turned to technology in ever more innovative ways to facilitate conception. Fertility Technology surveys this history in all its medical, practical, and ethical complexity, and offers a look at state-of-the-art fertility technology in various social and political contexts around the world.

In Living in Data, Thorp proves that thinking about data in a human context makes us better problem solvers and builds a healthier relationship between us and our data - one that puts our well-being front and center - and that there is a path forward beyond the extractive, impersonal nature of the “big data” era.

Open provides valuable lessons in leadership in times of crisis, management decision-making under the pressure of extraordinary growth, and the power of a unique, pervasive culture. Open tells the incredible story of Compaq’s meteoric rise from humble beginnings to become the PC industry leader in just over a decade. Along the way, Compaq helped change the face of computing while establishing the foundation for today’s world of tablets and smart phones.

Have iPads replaced conversation at the dinner table? What do infants observe when their parents are on their smartphones? Should you be your child's Facebook friend? As the focus of family has turned to the glow of the screen—children constantly texting their friends, parents working online...

The bestselling author of E=mc2 weaves tales of romance, divine inspiration, and fraud through an account of the invisible force that permeates our universe—electricity—and introduces us to the virtuoso scientists who plumbed its secrets. For centuries, electricity was seen as little more...

The widening gap between rich and poor means dealing with one big, uncomfortable truth: If you're not at the top, you're at the bottom. The global labor market is changing radically thanks to growth at the high end and the low. About three quarters of the jobs created in the United States since the great recession pay only a bit more than minimum wage. Still, the United States has more millionaires and billionaires than any country ever, and we continue to mint them.

In The Alchemy of Us, scientist and science writer Ainissa Ramirez examines eight inventions - clocks, steel rails, copper communication cables, photographic film, light bulbs, hard disks, scientific labware, and silicon chips - and reveals how they shaped the human experience. Ramirez tells the stories of the woman who sold time, the inventor who inspired Edison, and the hotheaded undertaker whose invention pointed the way to the computer.

Digital technology is wonderful, but it's making us miserable, say former tech executives Vivek Wadhwa and Alex Salkever. There's a reason Apple CEO Tim Cook told the Guardian he won't let his nephew on social networks. We've become a nation of tech addicts - although it's not entirely our fault, and it is possible to enjoy the benefits of technology while taking our happiness back from the bots. Wadhwa and Salkever describe the applied neuroscience techniques developers are using to make their products so insidiously habit-forming.

Bridging the gap between tech mania and the experience of being inside the human body, Dawn of the New Everything is a look at what it means to be human at a moment of unprecedented technological possibility. Through a fascinating look back over his life in technology, Jaron Lanier, an interdisciplinary scientist and father of the term virtual reality, exposes VR's ability to illuminate and amplify our understanding of our species and gives listeners a new perspective on how the brain and body connect to the world.

“This gonzo-journalistic exploration of the Silicon Valley techno-utopians’ pursuit of escaping mortality is a breezy romp full of colorful characters.” —New York Times Book Review (Editor's Choice) Transhumanism is a movement pushing the limits of our bodies—our capabilities...

From the New York Times bestselling author of How the World Really Works, a wide-ranging look at the most fundamental governing principle of our world: size, whose laws, limits, and peculiarities offer the key to understanding health, wealth, and even happiness “No one writes about the great...

In this smart and funny book, celebrated cartoonist Zach Weinersmith and noted researcher Dr. Kelly Weinersmith give us a snapshot of what's coming next - from robot swarms to nuclear fusion powered-toasters. By weaving their own research and interviews with the scientists who are making these advances happen, the Weinersmiths investigate why these technologies are needed, how they would work, and what is standing in their way.

In the gripping Never Panic Early, Fred Haise, Lunar Module Pilot for Apollo 13, offers a detailed firsthand account of when disaster struck three days into his mission to the moon. An oxygen tank exploded, a crewmate uttered the now iconic words, “Houston, we’ve had a problem here,” and the world anxiously watched as one of history’s most incredible rescue missions unfolded. Haise brings listeners into the heart of his experience on the challenging mission—considered NASA’s finest hour—and reflects on his life and career as an Apollo astronaut.

"Schiffer offers a detailed look under the smoke-filled hood... deploying a crisp, matter-of-fact style to excellent effect." — The New York Times "A sharp and deeply sourced fly-on-the-wall account... packed with original reporting." — Financial Times Before he conceived of the Department...