Showing titles in Marketing

This book contains proven steps and strategies on how to generate great business ideas. Statistics suggest that most start-ups don't make it through the first two years. Basing a company on the wrong idea is one of the major reasons behind this!

Filled with real-world examples and actionable advice, this audiobook is perfect for newly minted startups or current entrepreneurs who wish to increase their customer base. Even if you have no marketing experience at all, you can still master the basics of cost-effective and profitable digital marketing. You simply need the right guide to lead you through the process.

In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques aren’t cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you’re asking for. In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likability, and exactly how big it is will amaze you.

Vous avez certainement déjà compris que le storytelling est aujourd'hui omniprésent et que le marketing ne peut plus s'en passer. Dans ce guide, vous trouverez un aperçu de ce qu'est le storytelling et pourquoi il est un élément important d'une stratégie marketing réussie. Dans la partie théorique, vous apprendrez également comment une histoire classique est structurée, dans quelle mesure cette structure peut être intégrée dans la pratique entrepreneuriale et quelles sont les alternatives.

I’m Cody Askins, and I was a new agent not too long ago. 92% of agents fail in the insurance industry, and I want YOU to succeed. I want to be the guy you can come to really gain some knowledge and help YOU. Instead of struggling to make ends meet, what if you knew the SECRETS that the top 8% do to succeed? This book will show you how to change your mindset and strategically make more sales and earn six figures in your career.

If you're a cleaning business owner, you know how hard it is to find good customers who are willing to pay your prices! I've spent the last 12 years learning how to grow and scale my once failing business. Now I'm sharing all of my secrets to help cleaning business owners just like you! My mission is to give you the confidence and tools you need to build the business and life you've always dreamed of!

The Master Key System is the most concise and comprehensive book on how to use the power of your mind to harness the Law of Attraction and make it work for you. It contains everything you need to understand the Law of Attraction and a step-by-step process on how to apply it to your network marketing business. Reading The Master Key System will give you the techniques and strategies to solve your problems and find the path to all of your business goals.

Are you struggling to keep up with shifting algorithms? Unsure which platforms fit your brand or how to create content that truly connects? You're not alone. Social media can feel daunting, but with the right strategies, it becomes a powerful tool for growth.

Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription. These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted, and marketed can radically alter how customers behave.

Struggling with social media marketing for business? Feeling overwhelmed or don't even know where to begin? This is the book for you! 500 Social Media Marketing Tips is your complete guide to social media success for business, featuring hundreds of the actionable strategies for success on Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and more!

Target Funding is a strategic guide to funding opportunities aimed at specific types of businesses and business owners. You'll learn about all the options available to you - including conventional, alternative, and diversity funding - and how to access them based on your needs and your demographic, industry, location, and other variables.

The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods. If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you. You will hear about statistics, scenarios, and strategies on what to do...

Future-proofing the humans behind the tech. Follow Phil Gamache and Darrell Alfonso on their mission to help future-proof the humans behind the tech and have successful careers in the constantly expanding universe of martech.

No matter how many affirmations you say, nothing seems to be coming your way. Maybe you’re ready to give up trying to “attract” what you want, convincing yourself it doesn’t work, or believing it’s for other people except you. Sound familiar? Here’s the truth: most people don't know how to release what is keeping them stuck from manifesting what they want. It’s time for a new solution.

In Launching & Building a Brand for Dummies, Amy Will covers everything from crafting a powerful brand identity and planning that all-important launch to being prepared to scale up as you begin to take off.

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile―aiming all their sales and marketing efforts towards this...

In How to Kill a Unicorn, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that don’t.

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.