Showing results by author "Adam Ferrier" in All Categories
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The Advertising Effect
- Written by: Adam Ferrier, Jennifer Fleming
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Unabridged
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In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
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The Advertising Effect
- Narrated by: Nigel Carrington
- Length: 9 hrs and 47 mins
- Release date: 2014-09-16
- Language: English
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Price: $26.82 or 1 Credit
Sale price: $26.82 or 1 Credit
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Written by: Adam Ferrier, Jen Flemming - contributor
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Unabridged
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If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
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a bit pluggy
- By Crystal on 2021-07-21
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Stop Listening to the Customer
- Try Hearing Your Brand Instead
- Narrated by: Alex Wyndham
- Length: 5 hrs and 53 mins
- Release date: 2020-06-09
- Language: English
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Price: $22.26 or 1 Credit
Sale price: $22.26 or 1 Credit
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