Showing results by author "Alan Siegel" in All Categories

For decades, Alan Siegel and Irene Etzkorn have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes and communications, they have achieved dramatic results.

Fourteen years ago, Jules's family thwarted an evil spirit's rise to power. Now, the evil spirit wants revenge on all Winklevosses, beginning with Jules. As if evil spirit problems aren't enough, add best friend drama, unattainable boy crushes, and homework to the mix, and needless to say, high school is going to be dreadful. Jules is determined to protect her family and keep herself alive, even if that means delving into the world of the dead.  

In Simple, the culmination of their work together, Siegel and Etzkorn show us how having empathy, striving for clarity, and distilling your message can reduce the distance between company and customer, hospital and patient, government and citizen-and increase your bottom line. Examining the best and worst practices of an array of organizations big and small, Siegel and Etzkorn recast simplicity as a mindset, a design aesthetic, and a writing technique.