Showing results by author "Bruce Friedrich" in All Categories

Food and wellness experts Kathy Freston and Bruce Friedrich have spent years researching the future of protein. They've talked to the food pioneers and the nutrition scientists, and now they've distilled what they've learned into a strength-building plan poised to reshape your body and change your world. Complete with delicious recipes and a detailed guide to food planning, Clean Protein explains everything you need to know in order to get lean, gain energy, and stay mentally sharp.

Matt Ball and Bruce Friedrich take the plight of the world's animals seriously and have dedicated their lives to ending their suffering. The Animal Activist's Handbook argues that meaning in life is to be found, quite simply, in turning away from the futile pursuit of "more" and focusing instead on leaving the planet a better place than you found it. The critical component of creating a better world for all is thoughtful, deliberate, and dedicated activism that takes suffering seriously.

Bruce Friedrich, director of vegan outreach for PETA, argues that a vegetarian diet is the only diet that takes seriously the health and environmental implications of animal agriculture. He also discusses the impact of factory farming and slaughterhouse consolidation on worker safety, Third World poverty, and animal welfare.