Showing results by author "Patrick Hanlon" in All Categories

What is it that made Starbucks an overnight sensation and separated it from other coffee house companies? Why do many products with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising, fail to get the same visceral traction in the marketplace as brands like Apple and Nike?

The Social Code is the much-anticipated sequel to Patrick Hanlon's widely acclaimed book Primal Branding: Create Zealots for Your Brand, Your Company And Your Future. The book illustrates how to design and attract social communities, using underlying principles that have already created great brands, internal cultures, political and social movements, even civic communities. The new mission is to create a fan community that becomes so passionate about your success, they are willing to create it themselves.

Chew The Fat is a podcast focusing on in-the-field interviews with fascinating personalities of the Irish food & drinks industry. Presented and produced independently by Russell Alford & Patrick Hanlon, the duo behind @GastroGays (GastroGays.com), each episode shines a light on a different personality, or personalities, in the food world. Follow along as well on Instagram, Twitter & Facebook at @GastroGays

This is Under Bench Staples - a podcast reacting episode to episode (somewhat) to MasterChef Australia from the perspective of two Irish food writers, watching several months behind it's broadcast in Australia! Watch MasterChef Australia on "W" in the UK & Ireland, and on the UKTV Player. Watch the episode in the description, then listen to our thoughts! Share your thoughts on Insta or Twitter - @gastrogays