Showing results by narrator "Jennifer Imai" in All Categories

What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences.

Being a mom is hard. Being a mom in the military is like earning a PhD in hard. There is always the underlying uncertainty of what the military will bring next. You worry about deploying and how the kids will manage. You feel guilty for making career choices that take you away from your family.  Benef discovered the keys to being both a successful mom and military leader. She now shares her triumphs and her failures so that you can better manage your career while nurturing your family.