Showing results by narrator "Walter Dixon" in All Categories

Every business knows that the best customer is a happy customer. They return again and again, bring their friends, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be aware of your customers’ needs. Drawing on the latest research in the exploding field of positive psychology, Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan.

Innovation isn’t something you do after you get your work done. It’s how you do your work. Organizations all over the world are shedding jobs in record numbers. Yet today they are desperately in need of people with the abilities and skills to think ahead of the curve, delight customers, motivate colleagues, slash costs, and achieve unconventional results.In this practical road map to becoming irreplaceable, global innovation guru and best-selling author Robert B. Tucker reveals why honing your I-Skills (Innovation Skills) may be the smartest career move you’ll make.

Over the last three years, Forbes has published in depth profiles of this new batch of billionaires, including the founders of Spotify, Dropbox, Tumblr, and Twitter. Now, in a compilation introduced and updated by Forbes editor Randall Lane, fans and critics alike will get a comprehensive look at who these super-entrepreneurs are and what they say about their own success and their plans for the future.

Wayne Rogers has, over the past four decades, become an enormously successful entrepreneur and businessman - and in Make Your Own Rules he shows you how to retain your own identity and reap tremendous rewards in your career and business while doing so. Using fascinating examples from his wide array of experiences - all of which involved leaping into situations where he lacked the traditional background in a particular field - Rogers presents a clarion call to the creative-minded person who isn’t quite sure how to apply that creativity to the world of business.

In this trenchant analysis of a business stratagem gone wrong, Lucas Conley offers us a long overdue investigation into our culture of obsession. From sensory specialists to word-of-mouth marketers and executives keen to leave their mark, we are introduced to the unforgettable cast of characters responsible for getting our attention from often insidious, emotionally charged angles.

Marc Freedman, hailed by the New York Times as “the voice of aging baby boomers [seeking] meaningful and sustaining work later in life”, makes an impassioned call to accept the decades opening up between midlife and anything approximating old age for what they really are: an entirely new stage of life, which he dubs the encore years. The whole 60- to 80-year-old period is simply new territory, he writes, and the people in this period constitute a whole new phenomenon in the 21st century.

Tracing culinary customs from the Stone Age to the stovetop range, from the raw to the nuked, this book elucidates the factors and myths shaping Americans' eating habits. The diversity of food habits and rituals is considered from a psychological perspective. Explored are questions such as 'Why does the working class prefer sweet drinks over bitter?', 'Why do the affluent tend to roast their potatoes?', and 'What is so comforting about macaroni and cheese anyway?'

Raising secure and confident kids using best parenting practices from the past. Does it ever seem to you like kids these days are in control of their parents? Having a strong sense of yourself as a parent is key to raising a resilient, independent, thoughtful, and solution-focused child. But over the last several generations, parents have been immersed in the well-intentioned idea that parenting should be child centered rather than adult centered.

Even a strong leader can flounder without an effective strategy, and the most powerful strategy can fail without the right leader. Only those who master and integrate both skills can effectively navigate the challenges that lay ahead for today's organizations. The Strategic Leader's Roadmap, by Wharton management professors Harbir Singh and Michael Useem, offers a six-point checklist for leading strategically that will help managers strengthen their capacity to develop strategy and to lead its execution.

Underdogma is a new "idea book" that shows how our love/hate relationship with power - and those who have power - shape how we look at the world. For many people, those who have less power (underdogs) can do no wrong, even when we do wrong, and those who have more power can do no right - even when they do right. Michael Prell gave this belief system a name - Underdogma - and he reveals how Underdogma is affecting your life right now - and how it threatens America's superpower status.

In this thought-provoking and empowering audiobook, cultural writer Roman Krznaric unpacks the history, philosophy, and modern-day applications of seizing the day and delivers a rousing call to action for anyone who wants to improve their lives - or our world. Carpe Diem is a far-ranging audiobook, drawing on everything from the neuropsychology of regret to the anthropology of play, from medieval carnival rites to religious conceptions of the afterlife and early Japanese cinema.

For more than 30 years, Hank Cardello was an executive and adviser to some of the largest food and beverage corporations in the world. For more than 30 years, he watched as corporate profits - and America's waistlines - ballooned: fattening consumers meant fattening profits. Now, in this fascinating and timely book, Cardello offers a behind-the-scenes look at the business of food.

The crisscrossing stories of Mark, a white devout Christian who sells his suburban home to move to Baltimore’s inner city, and Nicole, a Black mother determined to leave West Baltimore for the suburbs, chronicle how the region became so deeply segregated and why these fault lines persist today.

Two high-powered consultants give executives the frameworks they need to solve one of today's most pressing challenges: how to achieve maximum revenue growth while adding as little complexity as possible to your business. Growth in the Age of Complexity is a high-level guide that offers six main strategies for growth and profits.

You may never visit the Gettysburg battlefield, but understanding historic lessons from Battle Tested! will have a profound influence on not only your leadership abilities, but also your life, organizations, and career.

The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Capitalism at Risk draws on discussions with business leaders around the world to identify 12 potential disruptors of the global market system. Presenting examples of companies already making a difference, the authors explain how business must serve both as innovator and activist - developing corporate strategies that effect change at the community, national, and international levels.

Mohan and Oliver have been very fortunate to have intimate views into the data challenges that face the largest organizations and institutions across every possible industry - and what they have been hearing about for some time is how the business needs to use data and analytics to their advantage. To really address the data concerns of today's enterprise, they wanted to find a way to help enterprises achieve the success they seek. Not as a prescriptive process - but a methodology to become agile and leverage data and analytics to drive a competitive advantage.

Peter Koestenbaum, the preeminent business philosopher, has been a trusted mentor to business leaders worldwide. In this thoroughly revised edition of his classic book, he shares his wisdom about the fundamental nature of leadership and shows what it takes to become an exceptional and passionate leader in today's complex world. At the very heart of the book is his Leadership Diamond model - a paradigm that challenges managers to transform their thinking and approach everything with fresh effectiveness.

YOU'RE THE BOSS.... NOW WHAT! GET THE MOST OUT OF YOUR EMPLOYEES WITH THESE 3 INDISPENSIBLE GUIDES. One of the biggest challenges for new managers is how to get the best out of each of their team members so they achieve superior results - and make you, the new manager, look good!

Is India ready for superpower status or too far behind China to ever catch up? In his career as one of India's leading journalists and entrepreneurs, Raghav Bahl has often faced this question, and many others, from bewildered visitors.