Listen free for 30 days
-
Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wish list failed.
Follow podcast failed
Unfollow podcast failed
Buy Now for $37.05
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
You may also enjoy...
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Written by: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Must read for any startup founder
- By Brandon on 2018-09-19
Written by: Gabriel Weinberg, and others
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
-
great actionable ideas for businesses of any size
- By Juan Carlos Martinez on 2023-02-06
Written by: Ryan Holiday
-
Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
Written by: Wes Bush
-
The Cold Start Problem
- How to Start and Scale Network Effects
- Written by: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Mandatory reading for startup entrepreneurs
- By mochamalka on 2021-12-18
Written by: Andrew Chen
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Written by: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
A must for your business toolkit.
- By Brian Paul Ferreira on 2021-06-14
Written by: Geoffrey A. Moore
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
great subject to bootstrap your next business idea
- By Sanan on 2023-09-26
Written by: Rob Fitzpatrick
-
Traction
- How Any Startup Can Achieve Explosive Customer Growth
- Written by: Gabriel Weinberg, Justin Mares
- Narrated by: Gabriel Weinberg
- Length: 7 hrs and 24 mins
- Unabridged
-
Overall
-
Performance
-
Story
Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.
-
-
Must read for any startup founder
- By Brandon on 2018-09-19
Written by: Gabriel Weinberg, and others
-
Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Written by: Ryan Holiday
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
-
-
great actionable ideas for businesses of any size
- By Juan Carlos Martinez on 2023-02-06
Written by: Ryan Holiday
-
Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
Written by: Wes Bush
-
The Cold Start Problem
- How to Start and Scale Network Effects
- Written by: Andrew Chen
- Narrated by: Andrew Chen
- Length: 10 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Although software has become easier to build, launching and scaling new products and services remains difficult. Start-ups face daunting challenges entering the technology ecosystem, including stiff competition, copycats, and ineffective marketing channels. Teams launching new products must consider the advantages of “the network effect”, where a product or service’s value increases as more users engage with it. Apple, Google, Microsoft, and other tech giants utilize network effects, and most tech products incorporate them.
-
-
Mandatory reading for startup entrepreneurs
- By mochamalka on 2021-12-18
Written by: Andrew Chen
-
Crossing the Chasm
- Marketing and Selling Technology Projects to Mainstream Customers
- Written by: Geoffrey A. Moore
- Narrated by: Mike Chamberlain
- Length: 9 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
-
-
A must for your business toolkit.
- By Brian Paul Ferreira on 2021-06-14
Written by: Geoffrey A. Moore
-
The Mom Test
- How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
- Written by: Rob Fitzpatrick
- Narrated by: Rob Fitzpatrick
- Length: 3 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question, and everyone will lie to you at least a little. As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it, and it's worth doing right.
-
-
great subject to bootstrap your next business idea
- By Sanan on 2023-09-26
Written by: Rob Fitzpatrick
-
Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
-
-
If it wasn't so short, I wouldn't have finished it
- By Jeremy Parkin on 2021-12-04
Written by: Nir Eyal, and others
-
Start at the End
- How to Build Products That Create Change
- Written by: Matt Wallaert
- Narrated by: Matt Wallaert
- Length: 4 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.
Written by: Matt Wallaert
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- Written by: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
Simple to understand-Great information
- By Ron on 2018-01-22
Written by: Allan Dib
-
No Rules Rules
- Netflix and the Culture of Reinvention
- Written by: Reed Hastings, Erin Meyer
- Narrated by: Jason Culp, Allyson Ryan
- Length: 9 hrs and 42 mins
- Unabridged
-
Overall
-
Performance
-
Story
Here for the first time, Hastings and Erin Meyer, best-selling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial philosophies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from his own career, No Rules Rules is the full, fascinating, and untold story of a unique company making its mark on the world.
-
-
Too good for a headline. Please read my review.
- By Ryan Taylor on 2021-04-15
Written by: Reed Hastings, and others
-
Inspired
- How to Create Tech Products Customers Love, Second Edition
- Written by: Marty Cagan
- Narrated by: Marty Cagan
- Length: 7 hrs and 45 mins
- Unabridged
-
Overall
-
Performance
-
Story
How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.
-
-
Good for beginners
- By Mr. P on 2021-09-27
Written by: Marty Cagan
-
$100M Leads
- How to Get Strangers to Want to Buy Your Stuff
- Written by: Alex Hormozi
- Narrated by: Alex Hormozi
- Length: 6 hrs
- Unabridged
-
Overall
-
Performance
-
Story
This book contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200 million per year in less than a decade. Want to know the biggest difference between those two time periods? How many leads I was getting.
-
-
Boring book and horrible Audio
- By ABC on 2023-12-10
Written by: Alex Hormozi
-
The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Written by: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
Written by: Dan Olsen
-
The Score Takes Care of Itself
- My Philosophy of Leadership
- Written by: Bill Walsh, Craig Walsh, Steve Jamison
- Narrated by: Dick Hill
- Length: 10 hrs and 48 mins
- Unabridged
-
Overall
-
Performance
-
Story
Drawn from a series of deeply revealing conversations with coauthor Steve Jamison, The Score Takes Care of Itself offers Walsh's best leadership principles illustrated by anecdotes from his entire career. Additional insights and perspective are provided by his son Craig Walsh. The book will delight football fans and guide the vast business audience eager to learn how Bill Walsh motivated individuals and crafted winning teams.
-
-
Decent for early career leaders or business students.
- By dszz on 2022-07-08
Written by: Bill Walsh, and others
-
Continuous Discovery Habits
- Discover Products That Create Customer Value and Business Value
- Written by: Teresa Torres
- Narrated by: Teresa Torres
- Length: 7 hrs and 9 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this audiobook, you'll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You'll learn to balance action with doubt so that you can get started without being blindsided by what you don't get right. If you want to discover products that customers love—that also deliver business results—this audiobook is for you.
-
-
How to develop sustainable discovery habits
- By Anonymous User on 2023-03-18
Written by: Teresa Torres
-
Building a StoryBrand
- Clarify Your Message So Customers Will Listen
- Written by: Donald Miller
- Narrated by: Donald Miller
- Length: 4 hrs and 56 mins
- Unabridged
-
Overall
-
Performance
-
Story
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services.
-
-
A giant ad for their product.
- By Brian Middleton on 2018-04-09
Written by: Donald Miller
-
Traffic Secrets
- The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
- Written by: Russell Brunson
- Narrated by: Russell Brunson
- Length: 6 hrs and 58 mins
- Unabridged
-
Overall
-
Performance
-
Story
Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
-
-
Amazing Book
- By Paulo on 2021-01-15
Written by: Russell Brunson
-
This Is Marketing
- You Can't Be Seen Until You Learn to See
- Written by: Seth Godin
- Narrated by: Seth Godin
- Length: 7 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.
-
-
Seth puts me to sleep
- By Andrew Cao on 2019-02-13
Written by: Seth Godin
Publisher's Summary
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.
It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche website frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space's sorry step-brother, and Uber was a scrappy upstart that didn't stand a chance against the Goliath that was New York City yellow cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies' extraordinary rise. That methodology is called Growth Hacking, and its practitioners include not just today's hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers, and executives who make up the community of GrowthHackers.com.
Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
What the critics say
Love Books? You'll Love Audible.
Transform your day
Replace endless scrolling with endless listening. Chores can be fun.
Listen everywhere
Download titles to listen offline, wherever you are in the world.
Carry your entire Library
Your stories go where you go. Audiobooks don’t weigh a thing.
Listen and learn
Discover stories that can change your mind, your well-being, and your life.
Reach your reading goals
You can’t turn pages while you drive—but you can press play.
Find your niche
WIth thousands of titles to explore, there’s something for everyone.
What listeners say about Hacking Growth
Average Customer RatingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Michelle
- 2021-01-06
Fantastic book for Growth Teams
Really loved the wealth of knowledge and real world examples. This version was great but I'll definitely get the hard copy too.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!
-
Overall
-
Performance
-
Story
- Courtney Stephen
- 2018-02-20
Wet practical
This books has an extensive list of examples and almost too much detail. It goes granular on testing and experimenting strategy. If you’re not ready to start “Nerding” your growth strategy, proceed with caution.
Good book!
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!