Product Marketing
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Written by: Sean Ellis, Morgan Brown
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Unabridged
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An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks listeners through the process of creating and executing their own custom-made growth hacking strategy. It is a must listen for any marketer, entrepreneur, innovator or manager looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
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Fantastic book for Growth Teams
- By Michelle on 2021-01-06
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Hacking Growth
- How Today's Fastest-Growing Companies Drive Breakout Success
- Narrated by: Sean Ellis, Morgan Brown
- Length: 10 hrs and 43 mins
- Release date: 2017-04-25
- Language: English
- An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share....
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Price: $37.05 or 1 Credit
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Loved
- How to Rethink Marketing for Tech Products
- Written by: Martina Lauchengco
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Unabridged
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The best products can still lose in the marketplace. Why? They are beaten by stronger product marketing. Yet, product marketing is widely misunderstood. It includes segmenting and targeting customers, positioning products vs. alternatives, creating product collateral, and supporting sales teams. But great product marketing achieves much more: it identifies the best way to bring your product to market, accelerates your product's ability to penetrate markets over time, shapes what the world thinks about your product and your category, and inspires customers to tell your product's story.
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Great book - but no templates?
- By Tom on 2022-07-20
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Loved
- How to Rethink Marketing for Tech Products
- Narrated by: Martina Lauchengco
- Length: 6 hrs and 56 mins
- Release date: 2022-04-12
- Language: English
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Loved explains the foundational principles of best-in-class product marketing for product teams, marketers, founders, and any leader with a product and a vision....
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Price: $22.26 or 1 Credit
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Written by: Richard King, Bryony Pearce
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
- Unabridged
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve. Product Marketing Misunderstood helps you apply the tools of your own trade to your job—positioning, messaging, research, personas, and more—helping your entire organization value what you do. This guide arms you with the tools you need to show colleagues past, present, and future that product marketing lies at the heart of your company.
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Great book but needs accompanying PDF!
- By Sydney on 2022-09-14
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Product Marketing Misunderstood
- How to Establish Your Role, Authority, and Strategic Value
- Narrated by: Alex Picard
- Length: 4 hrs and 21 mins
- Release date: 2022-08-08
- Language: English
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Anyone who really knows product marketing understands the tremendous value it adds to organizations, but not enough people seem to get it, which can make it notoriously hard for product marketing managers to get the recognition they deserve....
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Price: $15.14 or 1 Credit
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Written by: Srini Sekaran
- Narrated by: David K Martin
- Length: 3 hrs and 23 mins
- Unabridged
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business. Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
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Product Marketing, Simplified
- A Customer-Centric Approach to Take a Product to Market
- Narrated by: David K Martin
- Length: 3 hrs and 23 mins
- Release date: 2021-03-25
- Language: English
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A comprehensive guide to product marketing - from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business....
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Hooked: How to Build Habit-Forming Products
- Written by: Nir Eyal, Ryan Hoover
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Unabridged
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.
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If it wasn't so short, I wouldn't have finished it
- By Jeremy Parkin on 2021-12-04
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Hooked: How to Build Habit-Forming Products
- Narrated by: Nir Eyal
- Length: 4 hrs and 40 mins
- Release date: 2014-01-22
- Language: English
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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model"....
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Price: $16.11 or 1 Credit
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Written by: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Release date: 2016-05-19
- Language: English
- The missing manual on how to apply Lean Startup to build products that customers love....
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Product-Led Growth
- How to Build a Product That Sells Itself
- Written by: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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Product-Led Growth
- How to Build a Product That Sells Itself
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Release date: 2019-10-28
- Language: English
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers....
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Price: $20.19 or 1 Credit
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Digital Products Affiliate Marketing Business
- The Blueprint to Scaling Your Digital Products Empire to Making over $10,000 a Month
- Written by: Russell Scott
- Narrated by: Allan Calder
- Length: 11 hrs and 55 mins
- Unabridged
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Russell Scott provides listeners with a concrete roadmap on how to reach or surpass a $10,000 monthly income by promoting digital products. He does this by drawing on his years of experience and success in the industry. The audiobook is divided into multiple sections that focus on distinct aspects of the affiliate marketing
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Digital Products Affiliate Marketing Business
- The Blueprint to Scaling Your Digital Products Empire to Making over $10,000 a Month
- Narrated by: Allan Calder
- Length: 11 hrs and 55 mins
- Release date: 2024-03-26
- Language: English
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Russell Scott provides listeners with a concrete roadmap on how to reach or surpass a $10,000 monthly income by promoting digital products. He does this by drawing on his years of experience and success in the industry.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Written by: Amos Schwartzfarb
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Unabridged
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb. Hear from founders of multi-million-dollar companies and CEOs who learned firsthand with Techstars, the leading mentorship-driven startup accelerator and venture capital firm that has invested in and mentored thousands of companies, collectively representing billions of dollars in funding and market cap.
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Sell More Faster
- The Ultimate Sales Playbook for Start-Ups
- Narrated by: Sean Pratt
- Length: 6 hrs and 26 mins
- Release date: 2019-10-08
- Language: English
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The ultimate guide for building and scaling any startup sales organization, Sell More Faster shares the proven systems, methods, and lessons from managing director of Techstars Austin and sales expert Amos Schwartzfarb....
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Product Management for Dummies
- Written by: Brian Lawley, Pamela Schure
- Narrated by: Chris Sorensen
- Length: 12 hrs and 54 mins
- Unabridged
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job - or simply aspire to break into a new role - Product Management for Dummies gives you the tools to increase your skill level and manage products like a pro.
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Product Management for Dummies
- Narrated by: Chris Sorensen
- Length: 12 hrs and 54 mins
- Release date: 2019-06-28
- Language: English
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Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America - yet only a tiny fraction of product managers have been trained for this vital position....
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Written by: April Dunford
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Unabridged
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.
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Fantastic viewpoint on Positioning
- By Andy on 2020-05-22
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Obviously Awesome
- How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Narrated by: April Dunford
- Length: 3 hrs and 31 mins
- Release date: 2020-03-10
- Language: English
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You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to a competition, or trying to attract the widest customer base....
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Price: $13.12 or 1 Credit
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Written by: Eli Schwartz
- Narrated by: Jem Matzan
- Length: 6 hrs and 54 mins
- Unabridged
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Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility. When it comes to SEO, success often depends not on what you do but on how you do it. That is why product-led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. If your main goal is driving traffic, you are leaving sales on the table.
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Worth The Listen
- By Alex Schenker on 2023-05-02
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Product-Led SEO
- The Why Behind Building Your Organic Growth Strategy
- Narrated by: Jem Matzan
- Length: 6 hrs and 54 mins
- Release date: 2022-01-31
- Language: English
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This audiobook is your guide to online visibility. In SEO, success depends not on what you do but on how you do it. That's why product-led SEO digs into logic and theory instead of offering step-by-step techniques. If your main goal is driving traffic, you're leaving sales on the table....
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Price: $20.15 or 1 Credit
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Written by: Matt LeMay
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Unabridged
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.
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Product Management in Practice
- A Real-World Guide to the Key Connective Role of the 21st Century
- Narrated by: Mitchell Dorian
- Length: 5 hrs and 16 mins
- Release date: 2021-01-26
- Language: English
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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood....
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Written by: A.K. Pradeep, Andrew Appel, Stan Sthanunathan
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Unabridged
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".
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AI for Marketing and Product Innovation
- Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales
- Narrated by: Graham Rowat
- Length: 6 hrs and 53 mins
- Release date: 2019-02-26
- Language: English
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AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell....
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- Written by: Kim Booker, Chip Doyle, David Mattson
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System. Selling to Homeowners the Sandler Way shows how the Sandler Selling System delivers career-changing results for salespeople who close deals in the buyer's personal, private domestic space. This kind of selling applies to dozens of industries, from remodeling to insurance.
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Selling to Homeowners the Sandler Way
- A Proven Process for Selling Products and Services to Consumers in Their Home
- Narrated by: Sean Pratt
- Length: 4 hrs and 31 mins
- Release date: 2018-05-01
- Language: English
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Selling to homeowners is different - and challenging. To succeed in this environment, you need the Sandler Selling System....
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Written by: Dekker Fraser, Spencer Grover
- Narrated by: Chad Jacobs
- Length: 3 hrs and 48 mins
- Unabridged
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.
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Product Launch
- A Powerful Go-to-Market Strategy for Silicon Valley, Tech Products and Your Digital Product Launch
- Narrated by: Chad Jacobs
- Length: 3 hrs and 48 mins
- Release date: 2020-04-30
- Language: English
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In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market....
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Written by: Renae Clark
- Narrated by: Michelle Murillo
- Length: 1 hr and 39 mins
- Unabridged
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Just getting started with product research and sourcing? Stuck trying to find ideas or find that "perfect" winning product? Want to find good selling products that others are ignoring? Interested in wholesale or private label products? If you answered yes, then this book is for you. This book is written for the new or struggling seller wanting to source wholesale or private label products.
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Garbage
- By Lucid-C on 2020-10-13
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Product Research 101
- Find Winning Products to Sell on Amazon and Beyond
- Narrated by: Michelle Murillo
- Length: 1 hr and 39 mins
- Release date: 2016-10-26
- Language: English
- This book is written for the new or struggling seller wanting to source wholesale or private label products....
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Written by: Mark Joyner
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Unabridged
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The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business, a method that is simultaneously socially responsible and far more effective than "old marketing". This new way is The Irresistible Offer.
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The Irresistible Offer
- How to Sell Your Product or Service in Three Seconds or Less
- Narrated by: Mark Joyner
- Length: 3 hrs and 42 mins
- Release date: 2006-07-28
- Language: English
- When Domino's Pizza gave their customers an offer they couldn't refuse, "30 minutes or less" or the pizza was free, Domino's grew from a single store to a $4 billion chain....
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Proven Methods for Lead Generation & Customer Acquisition in 2020
- Product Marketing | B2C & B2B Lead Generation | Multichannel Marketing | Direct Marketing | Product Management | User Acquisition
- Written by: Dekker Fraser
- Narrated by: Richard Egger
- Length: 1 hr and 15 mins
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Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques. Learn from a former college marketing instructor with over 10 years' experience working for companies large, medium, and small, who holds an MBA in marketing from Northwestern University.
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Proven Methods for Lead Generation & Customer Acquisition in 2020
- Product Marketing | B2C & B2B Lead Generation | Multichannel Marketing | Direct Marketing | Product Management | User Acquisition
- Narrated by: Richard Egger
- Length: 1 hr and 15 mins
- Release date: 2020-08-13
- Language: English
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Get new customers quickly, easily, and cheaply. Learn how to generate leads and acquire customers and users with the most cost-effective and modern techniques....
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Buy Now
- Creative Marketing that Gets Customers to Respond to You and Your Product
- Written by: Rick Cesari, Ron Lynch
- Narrated by: R.C. Bray
- Length: 5 hrs and 32 mins
- Unabridged
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In today's highly competitive global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now, Rick Cesari reveals 25 years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit.
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advertisement for their marketing company
- By Topia Violins on 2022-04-23
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