Francine Beleyi
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Francine Beleyi

Business & Careers
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‘Personal branding is not something you do, it’s who you are.’ Francine Beleyi is a self-confessed MIMEC™, a term she has coined to designate people with Multiple Interests, Multiple Expertise and Careers. So, when it comes to create a congruent brand without confusing people, what should you do? Francine’s search to find out how to package all her passions, interests and skills (PIS) took her on a journey with insightful conversations with experts, entrepreneurs and leaders of the new economy. The result is a ground-breaking yet simple YEANICC™ model described in her book Personal Branding in the Digital Age. Francine is a bilingual French-English, digital strategist, change & communication consultant, business advisor, trainer and speaker. She is the founder of nucleus of change and on a mission to empower entrepreneurs and other professionals to become leading voices in their field, thrive and make a difference in their world. Francine loves to talk about personal branding, innovation, leadership, entrepreneurship and digital transformation whether she is on tour around the world or in workshops for corporations, start-ups or business schools. She has more than twenty years of international experience across Africa, Europe, the Middle East and Asia, USA, working for multinational corporations such as Total, Axa and Bnpparibas and supporting entrepreneurial initiatives, not for profit organisations and governments. She holds a masters’ degree in organisational consulting and change management, a bachelor degree in accountancy and finance and a degree in computer science. She also possesses an NCTJ diploma in multimedia journalism. She loves taking photos of sunsets and is crazy about Gianduja. Visit francinebeleyi.com | personalbrandinginthedigitalge.com
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